FanDuel partners with Canadian sports media company TSN
FanDuel will promote its mobile sportsbook and casino operations across TSN content in Ontario.
Canada.- FanDuel Group has signed a multi-year agreement to become Canadian sports media company TSN‘s official sportsbook partner. FanDuel will promote its mobile sportsbook and casino operations across TSN content in Ontario.
The deal was signed after Ontario opened its regulated online gambling market on Monday April 4. Fanduel has already been approved for operations in the Canadian province.
FanDuel Sportsbook will provide TSN with sports odds. The operator will have integrations across the media platforms, including in-game broadcasts, digital marketing, mobile apps, and co-branding opportunities.
TSN will also highlight FanDuel’s online gaming formats, its casino platform, and its free-to-play games. Pending regulation, the deal may expand into other Canadian provinces.
Dale Hooper, general manager of FanDuel Canada, said: “Bringing our industry-leading sportsbook platform to Canada is a watershed moment for FanDuel.
“Partnering with Canada’s most iconic and trusted media company was integral to our strategy of delivering gaming content to passionate Canadian sports fans in the most entertaining and responsible way possible.”
Senior vice president of TSN, Stewart Johnston, added: “FanDuel delivers an entertaining, customer-centric, responsible gaming experience with attractive odds that Canadian sports fans will want to engage with.
“We believe that combining their sportsbook with our expansive portfolio of live sports properties will not only deliver the exciting content that our passionate fan base demands but will provide new opportunities to expand the TSN brand.”
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