FanDuel becomes Buffalo Sabres sports betting partner
FanDuel has signed a multi-year partnership with the ice hockey team.
US.- Flutter Entertainment-owned operator FanDuel Group and the Buffalo Sabres ice hockey team have signed a multi-year partnership. The firm has been named as an official sports betting partner of the team.
The agreement will give the operator the exclusive rights to include branding, sports betting odds, and promotions during Sabres broadcasts. FanDuel will receive end-to-end broadcast integration in all phases of Sabres broadcasts: pregame, in-game, intermissions, and postgame. The operator will also have the right to use official Sabres marks and logos in marketing and in-arena signage for Sabres home games.
Mike Raffensperger, CMO of FanDuel Group, said: “On the heels of bringing America’s #1 Sportsbook to the great state of New York, we’re excited to partner with the Sabres to infuse sports betting content into the hockey viewing experience.
“This is just the beginning for New York sports fans, and partnering with a fellow leader in the sports and entertainment industry lets us collaborate to take things to the next level.”
Dan Misko, Pegula Sports & Entertainment Sr, vice president of business development, added: We’re proud to expand our relationship with FanDuel and extend its engaging content to Sabres fans.
“FanDuel has built a strong reputation as a premier sports betting destination for sports fans, and we’re very excited for all that this partnership will offer our valued fans throughout the state of New York. We look forward to working with FanDuel for many years to come.”
See also: Mohegan Sun to open FanDuel sportsbook in Connecticut
