FA CHAI to showcase new games and booth experience at ICE Barcelona 2026

01/06/26

FA CHAI has confirmed its participation in ICE Barcelona 2026 at booth 2X71, where the developer will debut its “lightning” themed booth and a Europe-focused product roadmap.

Press release.- FA CHAI (FA CHAI Gaming) has confirmed its participation in ICE Barcelona 2026, continuing the company’s European market development following its appearance at SBC Summit Lisbon 2025.

At ICE Barcelona 2026, FA CHAI will present its latest product roadmap and game lineup to operators, aggregators, and industry stakeholders, with a focus on content localisation, performance-driven game mechanics, and scalable integration for multiple markets.

Expanding market engagement from Latin America to Europe

Building on growth and market insights gained across Latin America, FA CHAI’s participation at ICE Barcelona reflects an ongoing strategy to deepen engagement with European partners and introduce regionally relevant content.

At the event, FA CHAI will showcase its four core product categories — Slot, Fishing, Arcade, and Table Game — highlighting a multi-vertical portfolio designed to support varied operator strategies across regulated and emerging markets.

Booth concept: “Lightning” theme for speed, energy, and immersion

FA CHAI will debut a new booth design concept in Barcelona, built around a “lightning” theme that emphasises speed, technology, and next-generation digital entertainment.

The booth design features a clean, white foundation to spotlight product demos, complemented by FA CHAI’s signature orange accents to reinforce brand visibility and create an energetic on-site experience for visitors.

On-site activity: Lightning zone competition

Following strong engagement at previous international events, FA CHAI will bring back its Lightning Zone Competition at ICE Barcelona 2026 as part of its on-site activation programme.

Prizes include:

Total prize pool: €900
SUGAR BANG BANG 2 branded phone stands
Premium FA CHAI tote bags

The activity is designed to complement live game demonstrations and provide an interactive touchpoint for attendees.

Where to Find FA CHAI at ICE Barcelona 2026 Booth: 2X71

Game Highlights at ICE Barcelona 2026

FA CHAI will preview three upcoming and recently developed slots for international players.

BAD RICH WOLF (Global Debut)

Making its global show debut at ICE Barcelona, BAD RICH WOLF is a 3×3-format slot developed with reference to player preferences observed in Brazil, paired with a new art direction inspired by American crime-comic visuals.

Highlights:

American comic-style visual direction with random symbol multipliers.
High-impact cut-in sequences during the Wild Chase Escape feature.
Feature gameplay designed to emphasise high-value symbol outcomes.

SWORD OF KING (Localised for Europe)

FA CHAI - SWORD OF KING game screenshoot.

SWORD OF KING is developed with a Europe-first approach, combining familiar mechanics with a theme inspired by the legend of King Arthur and medieval European aesthetics.

Highlights:

Up to three different feature modes triggered from base gameplay.
A DOUBLE grid mechanic designed to increase strategic variability.
Narrative and visual design rooted in classic European heritage.

SUGAR BANG BANG 2 (Sequel to a Flagship IP)

FA CHAI - SUGAR BANG BANG 2 game screenshoot.

As the sequel to SUGAR BANG BANG, one of FA CHAI’s established IPs, SUGAR BANG BANG 2 expands the original framework with enhanced cascading gameplay led by the mascot character Goldie.

Highlights:

Golden symbols can convert into Wilds or trigger bombs to expand win potential.
Multipliers increase with consecutive winning combinations.

The head of business development at FA CHAI said: “FA CHAI remains focused on delivering high-quality content supported by robust technical execution and localised innovation. ICE Barcelona provides a valuable opportunity to connect with European operators, better understand market demand, and present our latest work in game design and user experience.”

Meet FA CHAI at ICE Barcelona 2026

FA CHAI invites operators, partners, and media to visit Booth 2X71 during ICE Barcelona 2026 to explore its latest releases and discuss partnership opportunities.