EveryMatrix adds Algosport to portfolio

UK-based sports betting provider Algosport has signed a strategic partnership with leading tech provider EveryMatrix.

UK.- Algosport, a UK-based leading provider of sports betting products and services, has entered into a new agreement with EveryMatrix. The B2B technology provider has become the latest supplier to integrate and launch Algosport suite of innovative BetBuilder products.

Current and future EveryMatrix clients will now be able to benefit from same game multiple functionality across a variety of sports. In addition, EveryMatrix will also be able to offer these services both pre-match and In-Play and cash-out is supported for all betting markets. Unlike some other providers, Algosports proprietary technology is housed within EveryMatrix’s current platform infrastructure, increasing accuracy and robustness, plus reducing the latency and other problems seen with some API or feed-based solutions.

Leigh Herdman, CEO at Algosport, says: “We are really pleased to see our products now live with EveryMatrix clients. Currently we have released our popular soccer and basketball versions, but we are excited to work with the EveryMatrix team to add more sports and features over the coming months”

Ebbe Groes, Group CEO of EveryMatrix, comments: “Algosport are a great partner for EveryMatrix as they share our values of providing innovative products to clients across the globe. We look forward to working together to offer our growing list of sportsbetting clients unique and engaging services.”

Alongside traditional same game multiples for sports such as soccer and basketball, Algosport also developed an innovative solution that EveryMatrix could use for esports versions including FIFA, a first for the industry.

Leigh Herdman, CEO at Algosport, concludes: “The Covid pandemic obviously posed challenges as live sport was largely cancelled. EveryMatrix saw a huge upsurge in the popularity of betting on sports-related esports and we were really proud to be able to update our proprietary algorithms to enable them to offer same game multiples betting options on FIFA, all within a few weeks.”