Everton ends partnership with SportPesa
The Premier League team Everton FC has announced that it will end its partnership with SportPesa.
UK.- Everton Football Club has announced that it will end its partnership agreement with SportPesa at the end of the current season. This decision comes after the team’s chief executive Denise Barrett-Baxendale hinted that the sponsor wasn’t ideal. Everton will appoint a new main partner ahead of the start of the 2020/21 season.
The gaming brand, which has been Everton’s main partner since 2017, has agreed to the termination of its contract, the Premier League team revealed. The agreement has been reached following a comprehensive review by the club of its commercial strategy in line with its vision and future growth plans.
A club spokesperson said: “This has been a difficult decision but one that allows us to best deliver on our commercial plan and to grasp the new opportunities now open to us. The Club would like to thank SportPesa for all of the work that has been done together.
“Our partnership has seen our first team visit Africa on two occasions, as well as former players and Club staff take part in numerous activations in the region. This has allowed us to grow our own footprint in Africa and further strengthen our special relationship with the continent.”
Chief executive Denise Barrett-Baxendale take at Everton’s annual general meeting last month and said that “in an ideal world” the club would have a different type of sponsor.
