Evenbeter unveils “Growth Paths” strategy at SBC Lisbon
The new framework lets operators enter Evenbeter’s technology ecosystem at the level that matches their current needs.
Key takeaways:
- Evenbeter introduced its new “Growth Paths” strategy at SBC Summit Lisbon.
- The approach moves the company away from traditional product-led sales.
- Operators can start with solutions ranging from One-Click Poker Games to a turnkey casino.
- CEO Dmitry Starostenkov said the strategy is based on each operator’s “current readiness”.
- Evenbeter has launched an e-book to help operators identify their growth path and next steps.
Press release.- Evenbeter used its first major event since its rebrand to reposition its commercial strategy around how operators can enter and expand within its technology ecosystem. The company presented its “Growth Paths” framework at SBC Summit Lisbon, alongside a new e-book intended to help operators determine which starting point best fits their business.
Following the company’s global rebrand in August, the Lisbon summit gave Evenbeter a chance to introduce its refreshed identity and commercial philosophy, along with a new e-book designed to help operators quickly identify their growth path.
At the heart of the company’s presence was a shift from traditional product-led sales to a more flexible approach built around where an operator is today, where it wants to go, and the technology it needs to get there.
Evenbeter’s “Growth Paths” concept recognises that operators do not need to adopt an entire technology stack from day one. Instead, the framework helps businesses find the right starting point, whether adding One-Click Poker Games to an existing casino, launching a standalone poker operation, or building a turnkey casino, without wasting time searching for solutions or guessing what product to add next.
The approach is designed to give operators the flexibility to start at the level that matches their current business, while retaining a clear route to expand as their needs develop.
Evenbeter has also captured its Growth Paths methodology in a new educational e-book, providing operators with a practical framework for assessing their current market position and identifying potential next steps.
Dmitry Starostenkov, CEO at Evenbeter, said: “Instead of pushing a predefined package, we anchor our strategy in the operator’s current readiness.”
“Whether it’s a light-touch integration or a fully independent platform, we help operators find the exact right entry point for today and map out a practical path for tomorrow.”
Frequently asked questions (FAQs)
- What is Evenbeter’s “Growth Paths” strategy? Growth Paths is Evenbeter’s framework for matching operators with the technology entry point that fits their current business and future expansion plans.
- How does Evenbeter’s “Growth Paths” approach differ from product-led sales? Rather than promoting a predefined technology package, Evenbeter starts by assessing an operator’s current position, goals and technology needs.
- What solutions can operators start with under “Growth Paths”? Operators can begin with One-Click Poker Games, launch a standalone poker operation or build a turnkey casino, depending on their needs.
- What is the Evenbeter “Growth Paths” e-book? It is an educational guide that helps operators assess their current market position and identify potential next steps for growth.
