Esports Entertainment Group (EEG) has announced it will start a marketing partnership with the NHL ice hockey team.
US.- The esports and online gambling operator Esports Entertainment has signed a marketing partnership with the New York Rangers NHL ice hockey team under which the company will serve as the team’s official esports tournament provider.
EEG will operate three Rangers-themed esports tournaments via its Esports Gaming League brand and platform. The two parties will also work together to create video content that will promote the tournaments across the Rangers’ digital platforms.
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Dan Fleeter, vice-president of business operations at MSG Sports Corp, the team’s parent company, said in a statement: “Over the last few years, we’ve hosted dozens of amateur esports tournaments with our esports organization CLG, which have been incredibly well received and we can’t wait to expand on this with the Rangers.”
He added: “We look forward to a long and mutually rewarding relationship with EEG and believe this is a wonderful opportunity to engage with an audience interested in hockey and gaming.”
EEG’s president of esports, Magnus Leppäniemi, said: “We are quickly becoming the industry standard tournament platform for professional sports, as teams recognize the strength of our platform and its ability to meet the demanding needs of large-scale deployments.”