Entercom will be able to broadcast sports data, analytics and insight-driven content through its radio stations, podcasts and online platform.
US.- Live audio content provider Entercom Communications Corp has acquired sports data and igaming affiliate platform QL Gaming Group in a $32m deal.
The deal paves the way for Entercom to broadcast sports data, analytics and insight-driven content on its radio stations, podcasts and online digital platform, radio.com.
BetQL, a QL subscription-based sports betting app, will be promoted across Entercom’s sports betting audio profile, which reaches almost 30 million sports fans per month.
Entercom’s chairman, president and chief executive, David Field, commented: “As the sports betting marketplace continues to grow exponentially, the acquisition of QL Gaming Group is a perfect fit for our unrivaled sports audio platform.
“Integrating QL’s analytics and content with our sports brands enables us to deliver unparalleled experiences for sports fans.
“The acquisition builds on our track record of digital growth and further enhances our direct-to-consumer technology portfolio with data and analytics capabilities, while also adding an innovative new subscription offering to our platform.”