Facing G2E in Las Vegas, Nadia Popova, VP Sales & Marketing at EGT spoke with Focus Gaming News and anticipated the product portfolio designed for the Latin American and US market.
Exclusive interview.- Nadia Popova, VP Sales & Marketing at EGT and Focus Gaming News, and highlighted the company’s focus on the European market. Also, she explained proposals such as the first bartop multiplayer terminal for the U.S., and she analyzed the growth of landed-based casinos and online casinos.
EGT has recently closed up a successful deal with Mascot in France. How does it help boost EGT’s presence in the region?
The recent partnership with Mascot is extremely important to our expansion plans in the French market. We have prepared a compelling and intricate strategy for our General Series, Single-game Jackpots, and our well-known multi-games. Although this strategy is aggressive in nature, it strives for precision and high effectivity. We are in the process of certifying our new cabinets and we are hopeful to complete many new installations soon. EGT already has a presence in France, but now we’ve dedicated products for this market specifically, in order to help the growth of our market share.
Do you see a rebound in the performance of land-based casinos in Europe now that venues in most countries have reopened?
The recovery of the business will take time, but many operators shared that performance-wise, EGT’s products have reached pre-pandemic numbers in many countries. Our R&D department worked very hard this past year, and we are ready to present many new products and strengthen our positions even further.
We have prepared new products for the Spanish market, which we recently exhibited in Andalucia, and to considerable acclaim. Spain is one of the markets with enormous potential for us, and we are excited to show what we have been working on.
We are sending more than 400 new VLTs to Italy with special new games, meant exclusively for the Italian market, which we are sure will help our and our client’s growth.
Overall, many of the European countries are still implementing restrictions on the casino business. However, we managed to maintain and even grow our market share in most of the countries we’re present.
“We managed to mantain and even grow our market share in most of the countries.”Nadia Popova, VP Sales & Marketing at EGT
Do you think that the increase in online gaming in Europe creates challenges for the land-based sector?
I believe that the two verticals help complete each other, but operators with land-based and online operations will definitely have a quicker recovery, as the online business only grew in the pandemic time. We worked hard on the development of our i-gaming platform, which includes sports betting, live and virtual casino, lottery solutions, and casino games, alongside our own content such as Bell Link Jackpot, High Cash, plus many more games and third-party content as well.
Our subsidiary EGT Digital grew extremely fast. More than 250 professionals are now employed in the company and we are very proud of the progress. Now, we can offer a complete solution to our land-based clients who are willing to transfer some of their investment into the online gaming world.
EGT will be present at G2E in October. What can we expect to see from EGT in Las Vegas?
EGT will most certainly take part in G2E in Las Vegas. I personally believe that the event is very important for the industry. Even though we expect fewer attendants, we still trust in the success of the show.
We did the impossible and succeeded in partaking in the event, considering all the challenges we are facing, like sending all of our products from Europe, but we couldn’t imagine not being there. We will show a few new jackpots, some of which are stand-alone ones, and linked progressives as well. They were specially developed for the American and LATAM markets, and we are excited to unveil them for the first time at G2E.
We have some new online games and an online platform that will make its debut in the American market for the first time. Something we worked hard on was our first bar top multiplayer terminal, specially developed for the US, which allows the simultaneous play of 4 games at a time, including roulette, BJ, baccarat, and our most popular slot games.