“2019 was a year of development in every segment of the business”

Irina Rusimova, Business Development Manager at EGT Interactive.
Irina Rusimova, Business Development Manager at EGT Interactive.

(Exclusive interview).- Irina Rusimova, Business Development Manager at EGT Interactive, talked to Focus Gaming News about this year’s performance.

EGT Interactive is closing a year full of partnerships and new products introduced in the market. As SiGMA and BEGE Expo were some of the last events of the year, Focus Gaming News discussed with EGT Interactive its performance during 2019.

Irina Rusimova, Business Development Manager at EGT Interactive, talked in an exclusive interview with Focus Gaming News and shared the assessment of 2019 and the company’s plans for 2020.

2019 was a very productive year for EGT Interactive, as it launched several products and struck multiple partnerships. What do you make of this year’s performance?

Indeed, it was probably one of the most successful years we had so far! We are more than happy to see the results of the hard work of all the teams here at EGT Interactive. A high acknowledgment that we are on the right path were also the latest two awards that we received weeks apart in November – SEG’s “Rising Star in Online Casino Technilogy” and ”Online Content Provider of the Year” from BEGE Expo 2019.

Was 2019 as good as you expected it to be, not only in financial terms, but also to spread the brand throughout the world?

It was a year of growth and development in every segment of the business. We practically doubled the teams in numbers with some highly experienced and qualified members; we entered several new markets and started the preparations for several more, which we hope to see live in Q1 2020; the game portfolio grew tremendously, adding more great titles to the game list and of course we added many new valuable partners to our operator network. Even our office space grew!

2020 is the start of a new decade, and the gaming industry seems to be growing all over the world. As new times lie ahead, what are EGT Interactive’s plans for 2020?

In 2020 we will continue to follow our strategy for growth and development. We are looking towards adding more exciting titles and features to our game portfolio and entering some newly regulated markets. Our partners – current and new ones, will remain a number one priority for us and we will make sure to continue to provide them and their base of players with great content, service and support.

In 2019 we practically doubled the teams in numbers with some highly experienced and qualified members.

How do you assess your performance at this year’s edition of SiGMA?

For a second year in a row SiGMA has once again proven to be a great networking and exhibition event for us. We were able to present the new titles and latest features in our portfolio, meet with potential and new partners and keep up with the latest industry trends. SiGMA has been in our eyesight for quite some time and we can definitely confirm that it is an event with great potential for the iGaming industry. This was the reason why we decided that we would have twice as big stand this year compared to last and we are looking forward to even wider representation next year. Naturally, Malta has formed as an international iGaming hub and we believe that SiGMA is just the right spot with great potential of becoming one of the most important forums in the iGaming industry.

SiGMA has been in our eyesight for quite some time and we can definitely confirm that it is an event with great potential for the iGaming industry.

Which products were the most successful for EGT Interactive in 2019? Do you have a specific product that was successful in multiple markets? Or each market for EGT had its own top performer?

Traditionally, the titles from The Hot Series, such as 40 Super Hot, Burning Hot, Supreme Hot etc., are always in the top 10 performed games in every market we enter. As typical classical slots, they are not only emblematic for our portfolio of games, but also have proven mathematical algorithm and attractive RTP which makes them popular among the players.

Out of our latest releases, Egypt Quest, is the one that really stands out. Egypt Quest is a new approach to 6 of the most played titles from our portfolio, giving the player a chance for double winnings and many special features, such as free spins and bonuses. Rise of Ra, Burning Hot, 20 Super Hot, Halloween, Circus Brilliant and Egypt Sky are already familiar to the audience, but are now placed in a separate portal with a new bonus game, comprising of 4 Mystery Jackpot Levels. We have already released the new game for number of territories and it has lined up in the top 20 performing titles during the first month of its launch.

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