EGT Digital and Optimove partner to power real-time CRM Marketing in igaming

According to EGT Digital, the collaboration with Optimove sets a new standard for marketing performance in the igaming industry.

Press release.- EGT Digital is proud to announce a strategic partnership with the leader in Positionless Marketing, Optimove. This collaboration marks a major advancement in the company’s X-Nave platform capabilities, enabling operators to deliver real-time, personalised player experiences at scale.

Georgi Mihaylov, deputy CEO at EGT Digital, said: “Partnering with Optimove and integrating their Positionless Marketing Platform into our X-Nave system marks a significant leap forward for our ecosystem. It arms our operator partners with the intelligence and agility they need to craft personalised, real-time experiences that boost retention and long-term player value. This is not just an enhancement – it’s a competitive edge in the fast-evolving market.”

Optimove’s Positionless Marketing approach breaks down silos and empowers marketers to act swiftly and autonomously, aligning perfectly with EGT Digital’s commitment to providing flexible, scalable solutions across casino, sportsbook, and lottery verticals.

Motti Colman, VP Revenue, Gaming at Optimove, commented: “EGT Digital is pushing the industry forward with an agile and future-focused platform. Together, we’re enabling operators to unlock the full power of Positionless Marketing, giving every marketer the ability to analyse data, generate creative assets, and launch self-optimising campaigns without waiting on anyone else.”

This partnership will bring numerous benefits to operators using X-Nave platform. It will enhance player retention through deeper personalisation and will streamline marketing operations with AI-driven insights, while launching smarter campaigns faster and maximising player lifetime value.

EGT Digital remains committed to delivering innovation that drives growth. According to the company, the collaboration with Optimove sets a new standard for marketing performance in the igaming industry.