EGBA hails record participation in European Safer Gambling Week
The EGBA says the last edition of the initiative saw a 14 per cent rise in participating partners and new types of activations.
Belgium.- The European Gaming and Betting Association (EGBA) has hailed the results of the latest European Safer Gambling Week. The fifth annual edition of the initiative was held November 17-23 and included a social media campaign, the launch of a new resource website and activations in televised football matches and retail outlets for the first time.
This year’s edition saw 221 partners participate, a 14 per cent increase from 2024, with engagement across 24 countries. Seven regulatory authorities participated by either joining the social media campaign or speaking at events.
The social media campaign led by EGBA members reached an audience of 4.1 million, a 32 per cent increase on 2024, and featured over 1,280 posts containing safer gambling messages in local languages. These posts were shared across various social media channels, including Facebook, Instagram, LinkedIn, and X.
Safer Gambling Week activations
European Safer Gambling Week pitch-side LED banners appeared in in-stadium mega screen graphics or public address announcements in eight televised football matches in Bulgaria, Germany, Greece and Italy. These introduced European Safer Gambling Week and featured safety messages in local languages. Similar thematic safety messaging was also displayed across major retail betting outlets for the first time.
The campaign also featured 23 events and online sessions across Europe, gathering 4,000 registrations and bringing together over 2,500 attendees and 120 speakers. The events covered topics such as markers of harm, responsible advertising, minor protection, self-exclusion, the role of payments, and the black market’s negative impact on consumer protection.
This year’s campaign also saw the launch of a dedicated website, safergambling.eu, which includes country-specific helpline information, self-exclusion options, and other support resources for players.
Maarten Haijer, secretary general of EGBA, said: “European Safer Gambling Week 2025 marked an important milestone. With over 200 partners actively participating, we are pleased to see the initiative continue to grow each year. For the first time, we brought safer gambling messages to football stadiums and retail outlets across Europe. The quality of discussions at the events was again very high. We would like to thank all participants for their support in making this year’s campaign a great success.”
