DraftKings incorporates UK league

The DFS company announced its come back to the UK after FIFA World Cup.

UK.- DraftKings has welcomed once again the English Premier League (EPL) back to its platform after the end of the World Cup, which saw international customers account for almost a quarter of the company’s entries throughout the football tournament.

Jeffrey Haas, DraftKings’ Chief International Officer, said: “The World Cup gave us the opportunity to reach soccer fans, globally, in a new and exciting way. As we now turn our attention to the start of the EPL season, we plan to carry over this momentum and broaden our international audience engagement even further.”

During the four-week tournament, DraftKings received approximately 11 million entries from hundreds of thousands of customers around the world, who collectively accounted for nearly US#10 million in winnings. The UK, Canada and Germany represented the three top countries outside the United States for total entry submissions, while the UK earned the highest value of payouts internationally at over US$2 million.