DraftKings fully launches online sports betting in NJ

After a successful soft launch, the DFS company is now offering fully operational online sports betting services.

US.- DraftKings has announced the full launch of DraftKings Sportsbook and became the first company to offer legal online and mobile sports betting in New Jersey. The daily fantasy sports (DFS) company had rolled out its soft launch for a selected number of people on August 1st.

After the five-day trial, the company decided to fully launch its operations, following the official filing for a sports betting licence with the New Jersey Division of Gaming Enforcement. The launch of DraftKings Sportsbook is the culmination of almost a year of intense preparation, with countless engineering, design, research and development resources.

“I am excited to begin this new chapter in our story by officially launching what I believe to be the most innovative, mobile sports betting product in the U.S.,” said Jason Robins, CEO and co-founder of DraftKings. “We have put immense thought and significant resources behind the development of DraftKings Sportsbook and I’m confident that sports fans in New Jersey will enjoy using it to make the experience of watching the games even more interesting and thrilling.”

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