DraftKings signs partnerships with NBA teams
DraftKings has expanded its league relationship by signing multi-year partnerships with the Celtics, 76ers and Pacers.
US.- DraftKings has announced the expansion of its partnership with National Basketball Association (NBA) teams, this time by becoming an official partner of the Boston Celtics, Philadelphia 76ers, and Indiana Pacers.
The partnerships include the use of official team marks and logos, in addition to various branding options, ultimately enhancing DraftKings’ user experience and bringing sports fans closer to their favourite NBA teams.
“It is with great enthusiasm that we announce these multi-year partnerships with the Celtics, 76ers, and Pacers. The NBA represents DraftKings’ second-most-popular sport, and we are thrilled to offer our fanbase a continually unique and authentic sports gaming product,” said Ezra Kucharz, chief business officer at DraftKings. “Each of these partnerships represent a common strategy and stress the importance NBA teams and DraftKings place on fan engagement and overall customer experience.”
The partnership with the Pacers makes DraftKings the Official Daily Fantasy Sports and an official Sports Betting Partner of the Indiana Pacers. Per the agreement with the 76ers, DraftKings is now the exclusive and Official Daily Fantasy Partner – and a sportsbook and online casino partner – of the Philadelphia 76ers. As part of the Celtics partnership, which focuses solely on Daily Fantasy Sports, DraftKings has been named the team’s Official Daily Fantasy Sports Partner.
