DFS to conquer Australia

Australian leading online bookmaker and globally renowned sports channel teamed up to provide DFS.

Australia.- National media  will be invaded with an efficient marketing campaign to spread Daily Fantasy Sport –DFS– in the Australian profitable market. Draftstars, a sports betting company administered by an agreement between Fox Sports and CrownBet, announced its arrival into Aussies’ sports activities to enhance the local industry with quality service.

CrownBet is an Australian company expert in sports betting; whilst Fox Sports is part of the most famous international media. The joint venture, hosted by the turnkey daily fantasy software company DraftDay, noted Australia as the target of DFS marketing onslaught. The new brand was launched earlier this year and already achieved agreements with National Basketball Association –NBA– and Australian Football League –AFL–.

“We are confident we have the right marketing strategy,” announced Matt Sanders, CEO of Draftstars. And he explained that the campaign aims to “educate Australian sports fans on what an exciting and engaging experience daily fantasy sports is.” Draftstars is currently operating in Australia and New Zealand.