CT Interactive’s next chapter: Monika Zlateva outlines a bold vision for global growth
CT Interactive’s Chief Commercial Officer Monika Zlateva highlighted the company’s innovative Diamond Tree Concept and global growth strategy during its successful showcase at SBC Summit Lisbon 2025.
Press release.- Following its successful participation at the SBC Summit in Lisbon, CT Interactive continues to build momentum from one of the most prominent events in the digital entertainment sector. The company, a leading provider of online gaming content, presented its latest innovations and business strategies at the summit, held at Feira Internacional de Lisboa and MEO Arena.
During the event, CT Interactive unveiled the Diamond Tree Concept – a progressive multi-game system that brings together ten of the company’s top-performing titles within a single, flexible framework. Designed for scalability and multi-currency support, the concept demonstrates CT Interactive’s commitment to innovation and to delivering adaptable, high-performance products for its partners worldwide.
Monika Zlateva: Two decades of expertise driving CT Interactive’s global vision
With over 19 years of experience in the gaming and entertainment industry, Monika Zlateva plays a key role in driving CT Interactive’s international expansion.
As chief commercial officer, she leads the company’s presence across global markets, overseeing strategic partnerships and business development in more than 24 regulated jurisdictions.
In her post-event interview at SBC Summit Lisbon, Zlateva outlined the company’s growth path and its evolving focus: “CT Interactive is the first publicly traded company in Bulgaria within our segment. We have been on the market for over 12 years, and today we are proud to offer a portfolio of more than 250 certified digital products,” she shared.
“Our expertise lies in classic content that resonates with traditional audiences, yet we continue to diversify by introducing new product lines, bonus-buy features, and innovative progressive systems such as Diamond Tree.”
Zlateva emphasised that the company’s mission goes far beyond supplying content: “We are not just another provider. We see ourselves as a partner that values collaboration and customisation. Our goal is to deliver tailored promotions, localised interfaces, and data-driven solutions that help our partners engage their customers more effectively. Every market has its own specifics, and we strive to offer a product for each business need and each type of audience.”
Discussing the company’s upcoming initiatives, Zlateva added:
“We continue to expand our portfolio and enhance our platform architecture to ensure adaptability and long-term sustainability. Innovation is the core of our strategy — we aim to anticipate market trends and provide solutions that support our partners’ growth in regulated jurisdictions worldwide.”
Looking ahead
Building on the success of its Lisbon showcase, CT Interactive is preparing for its next major industry appearance at the Balkan Entertainment and Gaming Expo (BEGE) on November 25–26, 2025, in Sofia. There, the company will present new product lines and further develop its strategic relationships with international partners.
Zlateva concluded: “Our participation in events like SBC Summit and BEGE allows us to exchange ideas with industry leaders and showcase our commitment to technological excellence.
“These platforms help us strengthen our position as a trusted global brand and as a partner dedicated to innovation and sustainable growth.”
