Coral keeps growing before merger

Player Bets will include Digital Sports Tech’s sports betting solutions live in Coral platform.

UK.- Coral, UK leading gambling operator, has extended its services before the merger with Ladbrokes by signing a new deal with the B2B provider of next generation sports betting solutions, Digital Sports Tech. Under the latest agreement, Coral went live with Player Bets, Digital Sports Tech’s innovative player proposition betting platform, which will have a period of exclusivity in the UK & Ireland.

Player Bets is the only product in the world that enables customers to create and customise their own bets on player performance across a range of statistics and sports in real time. This is facilitated by Digital Sports Tech’s proprietary and patent-pending platform and algorithms that analyses each customised bet to generate accurate odds and also automatically result it. Coral will deliver football, American football, basketball and rugby league options for bets.

A major attraction of Digital Sports Tech’s player proposition bets platform is the sheer number of player markets that can be available to users without any extra trading manpower. Ari Lewski, executive director at Digital Sports Tech, said: “Player based betting is an untapped and therefore major growth area for the industry. There is huge demand for player related betting opportunities from punters, which you could argue has evolved from the growing popularity of fantasy sports.”

And he added: “Giving users the power to create and personalise their own player bets will change the actual experience of betting for many fans and will also provide them with a far deeper level of engagement with the sport. We’re absolutely delighted to be working with Coral. They’re obviously a major brand in the betting industry with great heritage, and they’ve been a very proactive partner. We’ve had a tremendous reaction to the product since we launched this summer and we’re now looking forward to a long and successful association with Coral.”

Meanwhile, Keith O’Loughlin, sportsbook director at Coral, commented: “Digital Sports Tech have created something genuinely different with their player proposition betting platform, which makes sports betting even more engaging for punters. We’re committed to providing Coral customers with the very best experience and we’re really excited about the potential of Player Bets. It is a really engaging and fun addition to our customer proposition. The customer groups we’ve shown it to so far have absolutely loved it and we’ll be promoting it heavily through all channels.”