Cher-Ae Heights Casino launches Konami’s SYNKROS

Northern California gaming and entertainment venue moves ahead with top systems technology through SYNKROS casino management system.

News from our partners.- Cher-Ae Heights Casino and Konami Gaming, Inc. announced the completed launch of SYNKROS® at the seaside gaming destination in Trinidad, CA. Konami’s award-winning casino management system brings a strong mix of marketing solutions to engage guests at Cher-Ae Heights Casino—including floor-wide bonusing events, random drawings, personalized rewards, offers, and more. From Cher-Ae Heights’ 800-seat bingo hall to its 50,000 square foot gaming floor filled with more than 300 slots, guests can earn, discover, redeem, and enjoy a casino loyalty experience catered to their preferences and spend.

“This is an exciting time for us and our valued guests, as we introduce a robust new mix of system-delivered promotions to make each visit memorable,” said Ryan Sundberg, general manager at Cher-Ae Heights Casino. “SYNKROS provides a long-term, comprehensive casino systems solution with U.S.-based support, so our casino continues to operate at the highest level of efficiency and achievement for years to come.”

With SYNKROS, Cher-Ae Heights Casino enjoys access to hundreds of promotional capabilities and options to tailor campaigns to diverse player segments, with tools including Advanced Incentives, random giveaways—or hot seats—, drawing tickets, SuperSeries™ system-delivered bonusing, and more.

“Cher-Ae Heights Casino offers a great mix of entertainment options to guests. It’s a privilege to work with their team to highlight the casino’s fantastic offering even further, by tapping into the latest systems tools and technology,” said Jay Bertsch, senior vice president & chief commercial officer at Konami Gaming, Inc.