ASA bans Casumo promotion for encouraging repeated gambling
The regulator said the structure of the Spinumo offer incentivised consumers to increase gambling activity in pursuit of rewards.
Key takeaways
- The ASA upheld a complaint against Casumo’s “Spinumo” promotion and ordered the advert not to appear again in its current form.
- Customers could earn up to five wheel spins per day by completing missions requiring a £50 deposit and £200 in wagering.
- The regulator found the promotion directly incentivised repeated gambling activity by rewarding additional deposits and wagering with further chances to win prizes.
- Completing all available missions could involve deposits of £250 and wagering of £1,000 in a single day, rising to £7,000 in deposits and £28,000 in wagering over the full promotion.
- The ASA concluded the advert breached CAP Code rules on socially irresponsible gambling marketing and behaviour likely to cause financial harm.
TL;DR: The UK Advertising Standards Authority has banned a Casumo promotional campaign after concluding that its structure encouraged consumers to repeatedly increase their gambling activity in pursuit of rewards. The regulator found that the “Spinumo” offer combined substantial wagering requirements with repeatable daily challenges, creating incentives that breached social responsibility requirements under the CAP Code.
UK.- The UK’s Advertising Standards Authority (ASA) has upheld a complaint against an online display advert for Casumo, It ruled that the operator’s “Spinumo” promotion encouraged behaviour that was “socially irresponsible” and could lead to financial harm.
The advert, seen in August 2026, promoted a bonus offer featuring the headline “UP TO 100 SPINS ON SPINUMO”, alongside a “Sign up” button and the slogan “QUEST. SPIN. WIN.” Customers who opted into the promotion could earn spins on the “Spinumo Wheel” by completing daily missions requiring a £50 deposit and £200 in wagering.
Under the mechanics of the promotion, players received one wheel spin for each completed mission and could complete up to five missions per day during the 28-day promotional period. Each wheel spin offered a chance to win up to 100 free spins, worth £0.10 each.
In its response to the regulator, operator Recro Ltd, the company behind Casumo, argued that the campaign was a targeted, opt-in offer and that players were not required to complete multiple missions or participate every day. The company said that while completing five missions in a day could involve deposits of up to £250 and wagering of £1,000, those figures represented the maximum possible activity rather than a mandatory requirement. It also stressed that wagering did not equate to losses and rejected the suggestion that the promotion encouraged excessive gambling.
However, the ASA concluded that the structure of the offer incentivised repeated gambling activity. “Each additional mission required a further £50 deposit and £200 of wagering, in return for another opportunity to receive a promotional reward”, the regulator said. “We considered that the promotion therefore directly incentivised consumers to repeat the qualifying gambling activity up to five times each day.”
The ASA also highlighted the promotional incentive created by the possibility of winning up to 100 free spins from every wheel spin. According to the ruling, this “provided a further incentive to complete additional missions, because each offered another opportunity to obtain that reward.”
While acknowledging that participation was voluntary and that consumers could choose how many missions to complete, the regulator said this did not remove concerns around repeated play.
The ruling noted that completing all five missions would require deposits of £250 and wagering of £1,000 in a single day. Across the full 28-day promotion, maximum participation would amount to deposits of £7,000 and wagering of £28,000. Although the ASA accepted that wagering is not equivalent to losses, it nevertheless found that the promotion encouraged “substantial gambling activity at a regular and fixed frequency, within a limited period”.
The watchdog also took issue with the creative presentation of the offer, arguing that the terminology used framed gambling as a repeatable challenge.
It stated: “The description of the qualifying activity as a ‘daily mission’ alongside the wording ‘QUEST. SPIN. WIN.’, presented gambling as a challenge that could be completed repeatedly.” The regulator added that, in the context of a promotion allowing up to five wheel spins per day, the messaging “encouraged consumers to maximise their participation”.
The ASA also questioned the value proposition of the promotion, noting that players were required to deposit £50 and wager £200 for each opportunity to win free spins with a maximum value of £10.
According to the ruling, “those requirements represented substantial gambling activity relative to the value of the potential reward” and the ability to repeat them increased the risk of consumers gambling more than they otherwise would.
Concluding its assessment, the regulator found that the advert breached Rules 16.3 and 16.3.1 of the CAP Code, which prohibit gambling marketing that portrays, condones or encourages socially irresponsible gambling behaviour or behaviour likely to cause financial, social or emotional harm. It ordered that the advert must not appear again in its current form and instructed Recro to ensure future promotions do not encourage behaviour that is socially irresponsible or could lead to financial harm.
FAQs
Why did the ASA ban Casumo’s Spinumo promotion?
The ASA found the promotion encouraged repeated gambling activity by rewarding customers with additional chances to win prizes when they deposited more money and completed further wagering requirements.
How did the Spinumo promotion work?
Customers could earn wheel spins by completing daily missions that required a £50 deposit and £200 in wagering. Up to five missions could be completed each day during the promotion.
What concerns did the ASA identify?
The regulator said the offer incentivised consumers to repeat gambling activity, promoted gambling as a challenge through “daily missions”, and encouraged substantial levels of wagering relative to the value of the rewards.
How much gambling activity could the promotion involve?
According to the ASA, maximum participation could require deposits of £250 and wagering of £1,000 in a single day. Across the 28-day campaign, this could amount to £7,000 in deposits and £28,000 in wagering.
What action must Casumo take?
The ASA ordered that the advert must not appear again in its current form and instructed Casumo to ensure future promotions do not encourage socially irresponsible gambling behaviour or create risks of financial harm.
