The company has become the first one to sign with both NBA and NHL teams in the US.
US.- Holding company Harris Blitzer Sports & Entertainment announced on Tuesday a multi-year partnership with Caesars Entertainment and the sports and entertainment conglomerate’s marquee properties: NBA’s Philadelphia 76ers and NHL’s New Jersey Devils and Prudential Center.
The partnership will introduce New Jersey sports fans to Caesars Entertainment’s new sports book experience, now available at two of its Atlantic City properties and The Caesars Casino & Sports app through special promotions and activations inside the exclusive Caesars Club at Prudential Center.
The 5,000-square-foot premium restaurant and bar will be located on the main concourse, providing Caesars Entertainment’s signature VIP hospitality to Premium Seat members for all New Jersey Devils home games and will be open to all event attendees during more than 175 live events, games and concerts held at the world’s No. 8 “Most Played Venue” annually.
Adam Davis, HBSE CRO, said: “Caesars Club is a natural way to recreate the world-class Caesars experience for New Jersey Devils Premium Seat members and one million event-goers that attend concerts and live events at Prudential Center annually.”
“Caesars Entertainment has enjoyed a long relationship with the New Jersey community,” added Chris Holdren, Chief Marketing Officer for Caesars Entertainment. “With the introduction of the Caesars Club Sports Lounge, we’re excited to expand our relationship and deliver our world-class hospitality and entertainment in a new part of the Garden State.”
Caesars’ branding will also appear on Club Level tickets, premium wristbands, concourse pillars and more. Moreover, the casino operator will promote Harrah’s Philadelphia and two of its other signature brands to Philadelphia 76ers’ regional and international fanbases.