Spanish company 24Win and BtoBet are the first bidders to provide online sports betting in the Colombian market, if the government approves the bill.
Colombia.- During the FADJA trade show, held in national capital Bogotá last week, BtoBet reinforced its partnerships and marked a strong position in the Latin American market. International operators, manufacturers and visitors were able to access to the latest products and solutions by the Maltese brand, which received excellent feedback after their performance.
BtoBet exhibited the B Neuron platform that reached the attention of major Latin American operators, especially Colombians. The gaming platform features a unique quality, fast performance and innovative amenities. Furthermore, the brand presented all its sports betting solutions and games for bookmakers. “I am very impressed by the dynamism of the FADJA tradeshow – we met a number of South American operators interested in our intelligent platform, B Neuron, and I’m very glad to confirm that the company’s expectations have been exceeded,” commented Alessandro Fired, CEO of BtoBet.
The businessman also highlighted the interesting chances of developing the Colombian markets, especially as to iGaming and sports betting industry. Fired believes that Colombia “will become one of the foremost regional economies, due to its juridical and all-type security.” In addition, COO Antonio Santagelo expressed that thanks to the company’s further vision, it took them only three years to develop unique software able to efficiently adapt to any operator.
“We enjoyed significant success in Europe, and now we are aiming to expand our business into Latin America starting from the Colombian market. From that perspective, we recently signed an agreement with 24Win who will soon be one of the operators to acquire the license for online gaming from Coljuegos. 24Win will soon launch the “.co” legal domain employing BtoBet’s most advanced platform and Sportsbook software, offering online casino, sportsbook and games,” said the COO.