{"id":5210,"date":"2023-10-20T12:32:23","date_gmt":"2023-10-20T15:32:23","guid":{"rendered":"https:\/\/focusgn.com\/brasil\/?p=5210"},"modified":"2026-04-21T08:19:47","modified_gmt":"2026-04-21T11:19:47","slug":"haddad-e-conar-discutem-anuncios-que-prometem-riqueza-com-apostas-esportivas","status":"publish","type":"post","link":"https:\/\/focusgn.com\/brasil\/haddad-e-conar-discutem-anuncios-que-prometem-riqueza-com-apostas-esportivas","title":{"rendered":"Haddad e Conar discutem an\u00fancios que prometem riqueza com apostas esportivas"},"content":{"rendered":"\n<p>Ministro e Conselho Nacional de Autorregulamenta\u00e7\u00e3o Publicit\u00e1ria consideram vetar esse tipo de propaganda feita por alguns influenciadores.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Bras\u00edlia.- O <strong>minist\u00e9rio da Fazenda Fernando Haddad<\/strong> est\u00e1 debatendo com o <strong>Conselho Nacional de Autorregulamenta\u00e7\u00e3o Publicit\u00e1ria (Conar)<\/strong> os \u00faltimos detalhes para a produ\u00e7\u00e3o da portaria que define a publicidade relacionada a apostas esportivas. Para Haddad, a prioridade do tema \u00e9 estabelecer as normas para as propagandas que prometem enriquecimento com as apostas. O ministro negocia a possibilidade vetar esse tipo de marketing.<\/p>\n\n\n\n<p>As normas ainda n\u00e3o foram definidas, mas, caso sejam aprovadas, podem afetar a atua\u00e7\u00e3o influenciadores digitais que ensinam <strong>como viver do dinheiro das apostas<\/strong>, d\u00e3o cursos e dicas na internet. A portaria do Conar deve definir tamb\u00e9m quais mensagens poder\u00e3o ser divulgadas e em quais hor\u00e1rios seriam exibidos, para evitar a exposi\u00e7\u00e3o de crian\u00e7as e adolescentes.<\/p>\n\n\n\n<p>Outro pedido do Minist\u00e9rio da Fazenda para o Conar \u00e9 que seja obrigat\u00f3rio a inser\u00e7\u00e3o nas publicidades de mensagens alertando sobre o risco do v\u00edcio em jogos de azar como acontece nos comerciais de bebidas alco\u00f3licas e de medicamentos.<\/p>\n\n\n\n<p>O <strong>Projeto de Lei (PL) 3626\/2023<\/strong>, que regulamenta as apostas esportivas est\u00e1 atualmente tramitando no <strong>Senado Federal<\/strong>, sendo <a href=\"https:\/\/focusgn.com\/brasil\/romario-propoe-licenca-de-r-30-milhoes-por-5-anos-para-operadoras-de-apostas-online\">avaliada por duas comiss\u00f5es da casa<\/a>, para na sequ\u00eancia ir \u00e0 vota\u00e7\u00e3o final e subsequente san\u00e7\u00e3o do presidente da rep\u00fablica. As avalia\u00e7\u00f5es das comiss\u00f5es do Senado temo prazo at\u00e9 o dia 11 de novembro para serem feitas. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ministro e Conselho Nacional de Autorregulamenta\u00e7\u00e3o Publicit\u00e1ria consideram vetar esse tipo de propaganda feita por alguns influenciadores.<\/p>\n","protected":false},"author":689,"featured_media":5211,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"Brazil's Ministry of Finance, led by Fernando Haddad, is collaborating with CONAR to finalize a portaria defining sports betting advertising regulations, specifically targeting influencer marketing that promises wealth and establishing content and timing guidelines to protect minors. The proposed framework includes mandatory responsible gambling warnings, mirroring those for alcohol and medication, while the broader regulatory bill, PL 3626\/2023, progresses through the Senate.","focusai_entities":"Fernando Haddad, Conselho Nacional de Autorregulamenta\u00e7\u00e3o Publicit\u00e1ria (Conar), Minist\u00e9rio da Fazenda, Senado Federal","focusai_location":"Bras\u00edlia, Brazil","focusai_target_profile":"ceo_executive (0.9), regulator (1.0), compliance_legal (1.0), operator_casino (0.9), affiliate_publisher (1.0), product_ux (0.7), marketing_crm (1.0), investor_analyst (0.85), supplier_vendor (0.7), journalist_researcher (0.95)","focusai_suggestions":[{"label":"Enforcement Timeline?","query":"What is the projected timeline for the final approval and enforcement of CONAR's advertising portaria, and how will its provisions be integrated with the broader regulatory framework of PL 3626\/2023?"},{"label":"CPA Impact?","query":"How will the proposed restrictions on influencer marketing and 'enrichment' messaging impact the cost of player acquisition (CPA) and overall marketing efficacy for licensed operators in the Brazilian market?"}],"footnotes":""},"categories":[27,28,22],"tags":[43,44],"class_list":["post-5210","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apostas-esportivas","category-legislacao","category-central-oeste","tag-apostas-esportivas","tag-legislacao"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/brasil\/wp-json\/wp\/v2\/posts\/5210","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/brasil\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/brasil\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/brasil\/wp-json\/wp\/v2\/users\/689"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/brasil\/wp-json\/wp\/v2\/comments?post=5210"}],"version-history":[{"count":8,"href":"https:\/\/focusgn.com\/brasil\/wp-json\/wp\/v2\/posts\/5210\/revisions"}],"predecessor-version":[{"id":5219,"href":"https:\/\/focusgn.com\/brasil\/wp-json\/wp\/v2\/posts\/5210\/revisions\/5219"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/brasil\/wp-json\/wp\/v2\/media\/5211"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/brasil\/wp-json\/wp\/v2\/media?parent=5210"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/brasil\/wp-json\/wp\/v2\/categories?post=5210"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/brasil\/wp-json\/wp\/v2\/tags?post=5210"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}