{"id":47637,"date":"2026-03-06T11:25:12","date_gmt":"2026-03-06T14:25:12","guid":{"rendered":"https:\/\/focusgn.com\/brasil\/?p=47637"},"modified":"2026-04-19T21:06:54","modified_gmt":"2026-04-20T00:06:54","slug":"servicos-de-marketing-da-sportradar-impulsionarao-o-crescimento-das-marcas-de-cassino-online-da-skillonnet","status":"publish","type":"post","link":"https:\/\/focusgn.com\/brasil\/servicos-de-marketing-da-sportradar-impulsionarao-o-crescimento-das-marcas-de-cassino-online-da-skillonnet","title":{"rendered":"Servi\u00e7os de Marketing da Sportradar impulsionar\u00e3o o crescimento das marcas de cassino online da SkillOnNet"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Parceria ampliada permitir\u00e1 a execu\u00e7\u00e3o de campanhas digitais e estrat\u00e9gias orientadas por dados para impulsionar aquisi\u00e7\u00e3o e reten\u00e7\u00e3o de jogadores em 12 mercados na Europa, Am\u00e9rica do Norte e Am\u00e9rica Latina.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\">Comunicado de imprensa.- A<a href=\"https:\/\/focusgn.com\/brasil\/fifa-estende-parceria-historica-de-integridade-com-a-sportradar\" target=\"_blank\" rel=\"noreferrer noopener\">Sportradar<\/a> anunciou a expans\u00e3o de seu acordo global de marketing com a <a href=\"https:\/\/focusgn.com\/brasil\/desenvolvedora-de-jogos-de-cassino-online-skillonnet-se-associa-ao-ibjr\" target=\"_blank\" rel=\"noreferrer noopener\">SkillOnNet<\/a>, uma das principais empresas internacionais de entretenimento em igaming. Com o novo acordo, os <strong>Servi\u00e7os de Marketing da Sportradar<\/strong> passam a atuar como o <strong>principal parceiro program\u00e1tico da SkillOnNet<\/strong>, com foco no crescimento de seu neg\u00f3cio de cassino online.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A Sportradar ajudar\u00e1 a desenvolver e executar campanhas de publicidade digital voltadas para <strong>aquisi\u00e7\u00e3o e reten\u00e7\u00e3o de clientes<\/strong>, al\u00e9m de integrar o <strong>Marketing Cloud da Sportradar<\/strong> e ferramentas de relat\u00f3rios para acompanhar o desempenho das campanhas e o valor gerado pelos jogadores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Veja tamb\u00e9m:<\/strong> <a href=\"https:\/\/focusgn.com\/brasil\/sergio-floris-sportradar-a-america-latina-e-uma-regiao-estrategica-para-nos\" target=\"_blank\" rel=\"noreferrer noopener\">Sergio Floris, Sportradar: \u201cA Am\u00e9rica Latina \u00e9 uma regi\u00e3o estrat\u00e9gica para n\u00f3s\u201d<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A parceria abrange <strong>12 mercados na Europa, Am\u00e9rica do Norte e Am\u00e9rica Latina<\/strong> e inclui as marcas da SkillOnNet: <strong>PlayOJO, PlayUZU e BacanaPlay.<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cA expans\u00e3o da nossa parceria com a SkillOnNet reflete a escalabilidade da nossa plataforma de Marketing Services e o valor de uma abordagem de marketing totalmente integrada e orientada por dados\u201d, afirmou <strong>Nikolaus Beier<\/strong>, SVP de Produto de Marketing Services da Sportradar. \u201cNos \u00faltimos anos, crescemos juntos em diferentes mercados, apoiando a expans\u00e3o internacional da empresa com gest\u00e3o estruturada de campanhas e resultados mensur\u00e1veis.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c\u00c0 medida que ampliamos nosso portf\u00f3lio em mercados regulados, valorizamos parceiros capazes de oferecer consist\u00eancia e resultados mensur\u00e1veis em diferentes territ\u00f3rios\u201d, afirmou <strong>Akis Palianastasis<\/strong>, diretor digital da SkillOnNet. \u201cA Sportradar tornou-se uma parte importante da nossa infraestrutura de marketing, e esta renova\u00e7\u00e3o reflete a for\u00e7a e a evolu\u00e7\u00e3o dessa rela\u00e7\u00e3o.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Veja tamb\u00e9m:<\/strong> <a href=\"https:\/\/focusgn.com\/brasil\/sportradar-e-nbc-sports-firmam-acordo-para-transmissao-da-nba-com-narrativa-visual-aprimorada\" target=\"_blank\" rel=\"noreferrer noopener\">Sportradar e NBC Sports firmam acordo para transmiss\u00e3o da NBA com narrativa visual aprimorada<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Parceria ampliada permitir\u00e1 a execu\u00e7\u00e3o de campanhas digitais e estrat\u00e9gias orientadas por dados para impulsionar aquisi\u00e7\u00e3o e reten\u00e7\u00e3o de jogadores em 12 mercados na Europa, Am\u00e9rica do Norte e Am\u00e9rica Latina.<\/p>\n","protected":false},"author":688,"featured_media":47638,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":true,"is_interview":false,"is_opinion":false,"focusai_summary":"Sportradar has expanded its global marketing agreement with SkillOnNet, becoming its primary programmatic partner for online casino growth. This partnership will focus on developing and executing data-driven digital advertising campaigns for player acquisition and retention across 12 markets in Europe, North America, and Latin America, integrating Sportradar's Marketing Cloud and reporting tools.","focusai_entities":"Sportradar, SkillOnNet, PlayOJO, PlayUZU, BacanaPlay, Nikolaus Beier, Akis Palianastasis, NBC Sports","focusai_location":"Europe, North America, Latin America","focusai_target_profile":"ceo_executive (0.9), operator_casino (0.9), affiliate_publisher (0.7), tech_data (0.7), marketing_crm (1.0), investor_analyst (0.9), supplier_vendor (0.9), journalist_researcher (0.8)","focusai_suggestions":[{"label":"KPIs for Programmatic ROI?","query":"What specific Key Performance Indicators (KPIs) will be utilized to measure the Return on Investment (ROI) of Sportradar's programmatic marketing efforts for SkillOnNet across these diverse regulated markets?"},{"label":"Impact on SkillOnNet Marketing?","query":"How does this expanded B2B partnership with Sportradar's programmatic services impact SkillOnNet's internal marketing team structure and their existing relationships with other marketing technology providers?"}],"footnotes":""},"categories":[1827],"tags":[45,1098,432],"class_list":["post-47637","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nossos-parceiros","tag-industria-de-jogos","tag-skillonnet","tag-sportradar","press-release"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/brasil\/wp-json\/wp\/v2\/posts\/47637","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/brasil\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/brasil\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/brasil\/wp-json\/wp\/v2\/users\/688"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/brasil\/wp-json\/wp\/v2\/comments?post=47637"}],"version-history":[{"count":4,"href":"https:\/\/focusgn.com\/brasil\/wp-json\/wp\/v2\/posts\/47637\/revisions"}],"predecessor-version":[{"id":47675,"href":"https:\/\/focusgn.com\/brasil\/wp-json\/wp\/v2\/posts\/47637\/revisions\/47675"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/brasil\/wp-json\/wp\/v2\/media\/47638"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/brasil\/wp-json\/wp\/v2\/media?parent=47637"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/brasil\/wp-json\/wp\/v2\/categories?post=47637"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/brasil\/wp-json\/wp\/v2\/tags?post=47637"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}