{"id":40474,"date":"2025-10-24T09:37:52","date_gmt":"2025-10-24T12:37:52","guid":{"rendered":"https:\/\/focusgn.com\/brasil\/?p=40474"},"modified":"2026-04-20T02:06:03","modified_gmt":"2026-04-20T05:06:03","slug":"cade-investiga-acao-conjunta-entre-clube-e-empresa-de-apostas-por-possivel-infracao-economica","status":"publish","type":"post","link":"https:\/\/focusgn.com\/brasil\/cade-investiga-acao-conjunta-entre-clube-e-empresa-de-apostas-por-possivel-infracao-economica","title":{"rendered":"Cade investiga a\u00e7\u00e3o conjunta entre o Santos e empresa de apostas por poss\u00edvel infra\u00e7\u00e3o econ\u00f4mica"},"content":{"rendered":"\n<p>Investiga\u00e7\u00e3o mira promo\u00e7\u00e3o de ingressos vinculada a apostas em jogo pelo Brasileir\u00e3o.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>S\u00e3o Paulo.- O <strong>Conselho Administrativo de Defesa Econ\u00f4mica (Cade)<\/strong> abriu na quinta-feira (23) um procedimento preparat\u00f3rio de inqu\u00e9rito administrativo para <strong>investigar suspeitas de infra\u00e7\u00f5es \u00e0 ordem econ\u00f4mica<\/strong> atribu\u00eddas ao <strong>Santos Futebol Clube <\/strong>e \u00e0 sua patrocinadora m\u00e1ster, a <a href=\"https:\/\/focusgn.com\/brasil\/parceria-estrategica-7k-fecha-acordo-com-a-cazetv-para-transmissao-de-torneios-internacionais\" target=\"_blank\" rel=\"noreferrer noopener\">casa de apostas 7K Bet. <\/a><\/p>\n\n\n\n<p>A apura\u00e7\u00e3o do Cade busca esclarecer se estaria ocorrendo <strong>venda casada de ingressos<\/strong>, pr\u00e1tica proibida pela legisla\u00e7\u00e3o. A informa\u00e7\u00e3o foi divulgada pelo colunista Lauro Jardim, do Globo Online.<\/p>\n\n\n\n<p><strong>Veja tamb\u00e9m<\/strong>: <a href=\"https:\/\/focusgn.com\/brasil\/cade-promove-seminario-sobre-desafios-e-perspectivas-do-mercado-de-apostas\" target=\"_blank\" rel=\"noreferrer noopener\">Cade promove semin\u00e1rio sobre desafios e perspectivas do mercado de apostas<\/a><\/p>\n\n\n\n<p>A investiga\u00e7\u00e3o tem como origem uma <strong>promo\u00e7\u00e3o realizada para a partida entre Santos e Corinthians, <\/strong>disputada na semana passada, na Vila Belmiro. De acordo com a campanha, torcedores poderiam <strong>adquirir ingressos<\/strong> mediante a <strong>realiza\u00e7\u00e3o de apostas de valor m\u00ednimo de R$ 70<\/strong> (US$ 13)<strong> no site da 7K Bet.<\/strong><\/p>\n\n\n\n<p>O despacho que autoriza a apura\u00e7\u00e3o, assinado pelo superintendente-geral do Cade, Alexandre Barreto, tamb\u00e9m aponta a possibilidade de exist\u00eancia de \u201coutras infra\u00e7\u00f5es\u201d relacionadas \u00e0 conduta comercial das empresas envolvidas.<\/p>\n\n\n\n<p> A 7K Bet torna-se a <strong>primeira casa de apostas online a ser investigada pelo Cade<\/strong> em um caso que envolve rela\u00e7\u00f5es comerciais no futebol brasileiro.<\/p>\n\n\n\n<p>O\u00a0<a href=\"https:\/\/focusgn.com\/brasil\/novo-patrocinador-do-santos-casa-de-apostas-7k-fecha-acordo-master-ate-2027\" target=\"_blank\" rel=\"noreferrer noopener\">Santos firmou um contrato de\u00a0patroc\u00ednio m\u00e1ster com a empresa <\/a>no m\u00eas de abril deste ano, v\u00e1lido at\u00e9 abril de 2027. O acordo gira em\u00a0<strong>torno de R$ 50 a R$ 55 milh\u00f5es anuais<\/strong>\u00a0(US$ 10 milh\u00f5es), com a possibilidade de b\u00f4nus.<\/p>\n\n\n<div id=\"see-also-container\">\n\t\t\t<span class=\"see-also-label\">Veja tamb\u00e9m:<\/span><\/p>\n<div class=\"related-article\">\n\t\t\t\t<img decoding=\"async\" class=\"related-article__thumbnail\" src=\"https:\/\/focusgn.com\/brasil\/wp-content\/uploads\/sites\/6\/2025\/10\/superbet-fluminense-outubro-rosa-300x200.jpg\" alt=\"\"><\/p>\n<p class=\"related-article__text\">\n\t\t\t\t\t<span class=\"see-also-label-strong\">Veja tamb\u00e9m:<\/span> <a href='https:\/\/focusgn.com\/brasil\/fluminense-e-bet-patrocinadora-promovem-acao-em-alusao-ao-outubro-rosa'>Fluminense e bet patrocinadora promovem a\u00e7\u00e3o em alus\u00e3o ao Outubro Rosa<\/a>\n\t\t\t\t<\/p>\n<\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Investiga\u00e7\u00e3o mira promo\u00e7\u00e3o de ingressos vinculada a apostas em jogo pelo Brasileir\u00e3o.<\/p>\n","protected":false},"author":688,"featured_media":31456,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"The Brazilian antitrust authority, CADE, has initiated an administrative inquiry into Santos Futebol Clube and its master sponsor, 7K Bet, over allegations of \"venda casada\" (tied selling). The investigation focuses on a promotion where fans could acquire match tickets by placing a minimum R$70 bet on the 7K Bet platform, a practice potentially violating economic order regulations. This marks the first CADE investigation into an online betting operator's commercial relationship within Brazilian football.","focusai_entities":"Santos Futebol Clube, 7K Bet, Conselho Administrativo de Defesa Econ\u00f4mica (Cade), Lauro Jardim, Globo Online, Alexandre Barreto, Corinthians, Fluminense","focusai_location":"S\u00e3o Paulo, Vila Belmiro, Brazil","focusai_target_profile":"ceo_executive (0.9), regulator (1.0), compliance_legal (1.0), operator_casino (0.9), affiliate_publisher (0.7), marketing_crm (0.9), investor_analyst (0.9), supplier_vendor (0.7), journalist_researcher (1.0)","focusai_suggestions":[{"label":"CADE's Enforcement Scope?","query":"What are the potential broader implications of CADE's \"venda casada\" investigation for other iGaming operators' promotional strategies and sports sponsorship agreements in Brazil?"},{"label":"Regulatory Framework Impact?","query":"How might this CADE inquiry influence the final regulatory framework for sports betting and iGaming in Brazil, particularly concerning advertising and commercial partnerships?"}],"footnotes":""},"categories":[31,23],"tags":[2266,43,49,2263,2264,2265,338],"class_list":["post-40474","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-juridico","category-sudeste","tag-7k-bet","tag-apostas-esportivas","tag-brasil","tag-investigacao-de-infracoes-a-ordem-economica","tag-promocao-de-ingressos-vinculada-a-apostas","tag-relacoes-comerciais-no-futebol-brasileiro","tag-santos"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/brasil\/wp-json\/wp\/v2\/posts\/40474","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/brasil\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/brasil\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/brasil\/wp-json\/wp\/v2\/users\/688"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/brasil\/wp-json\/wp\/v2\/comments?post=40474"}],"version-history":[{"count":4,"href":"https:\/\/focusgn.com\/brasil\/wp-json\/wp\/v2\/posts\/40474\/revisions"}],"predecessor-version":[{"id":40489,"href":"https:\/\/focusgn.com\/brasil\/wp-json\/wp\/v2\/posts\/40474\/revisions\/40489"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/brasil\/wp-json\/wp\/v2\/media\/31456"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/brasil\/wp-json\/wp\/v2\/media?parent=40474"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/brasil\/wp-json\/wp\/v2\/categories?post=40474"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/brasil\/wp-json\/wp\/v2\/tags?post=40474"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}