{"id":20561,"date":"2024-10-17T07:20:44","date_gmt":"2024-10-17T10:20:44","guid":{"rendered":"https:\/\/focusgn.com\/brasil\/?p=20561"},"modified":"2026-04-20T17:54:39","modified_gmt":"2026-04-20T20:54:39","slug":"disputa-entre-bets-atletico-mg-negocia-patrocinio-master-para-2025","status":"publish","type":"post","link":"https:\/\/focusgn.com\/brasil\/disputa-entre-bets-atletico-mg-negocia-patrocinio-master-para-2025","title":{"rendered":"Disputa entre bets: Atl\u00e9tico-MG negocia patroc\u00ednio m\u00e1ster para 2025"},"content":{"rendered":"\n

O clube mineiro est\u00e1 com a Betano desde 2021, mas pode n\u00e3o renovar o contrato.<\/p>\n\n\n\n\n\n\n\n

Minas Gerais.- O contrato de patroc\u00ednio m\u00e1ster do Atl\u00e9tico-MG<\/strong> com a operadora de apostas esportivas Betano<\/strong> se encerra no final de dezembro de 2024. A parceria entre o clube e a empresa j\u00e1 dura desde 2021. Considerando os valores pagos pela bet como sendo baixos para a m\u00e9dia atual do mercado<\/a>, o Galo pode trocar de parceiro comercial para a temporada de 2025.<\/p>\n\n\n\n

De acordo com o que apurou o ge, as negocia\u00e7\u00f5es oficialmente n\u00e3o come\u00e7aram, mas as principais interessadas de patrocinar o Atl\u00e9tico s\u00e3o casas de apostas concorrentes. Segundo o site, pessoas dentro do clube afirmaram que para a Betano continuar com o time mineira teria que fazer uma proposta competitiva, semelhante \u00e0s que as outras companhias oferecem.<\/p>\n\n\n\n

O contrato, que termina neste ano, incluem o futebol feminino do Galo e ainda algumas propriedades e ativa\u00e7\u00f5es na Arena MRV, est\u00e1dio onde o time masculino manda seus jogos. A Betano paga R$ 18 milh\u00f5es (USD 3,7 milh\u00f5es) anuais<\/strong> ao alvinegro, segundo o o CEO do clube, Bruno Muzzi<\/strong>. <\/p>\n\n\n\n

O patroc\u00ednio da Betano ao Galo \u00e9 menor que mais da metade dos outros clubes da S\u00e9rie A do Campeonato Brasileiro. Est\u00e1 abaixo inclusive do maior rival, o Cruzeiro, que recebe o valor de R$ 42 milh\u00f5es (USD 7,42 milh\u00f5es)<\/strong> anuais pagos pela Betfair.<\/p>\n\n\n\n

De acordo com a diretoria, o Atl\u00e9tico ainda n\u00e3o tem previs\u00e3o para abrir negocia\u00e7\u00f5es, mas que gostaria de resolver essa quest\u00e3o rapidamente. Entretanto, o processo de regulamenta\u00e7\u00e3o das apostas esportivas pode atrapalhar um pouco a escolha do patrocinador, j\u00e1 que s\u00f3 poder\u00e3o operar no pa\u00eds as empresas licenciadas e nem todas v\u00e3o conseguir essa autoriza\u00e7\u00e3o.<\/p>\n\n\n\n

Valores anuais que as casas de apostas pagam aos clubes da S\u00e9rie A do Campeonato Brasileiro:<\/strong><\/p>\n\n\n\n

Flamengo<\/strong>\u00a0\u2013 Pixbet \u2013 cerca de R$ 115 milh\u00f5es<\/p>\n\n\n\n

Corinthians<\/strong> – Esportes da Sorte – cerca de R$ 100 milh\u00f5es<\/p>\n\n\n\n

Vasco<\/strong> \u2013 Betfair \u2013 R$ 70 milh\u00f5es<\/p>\n\n\n\n

Fluminense<\/strong> \u2013 Superbet \u2013 R$ 52 milh\u00f5es<\/p>\n\n\n\n

S\u00e3o Paulo<\/strong> \u2013 Superbet \u2013 R$ 52 milh\u00f5es<\/p>\n\n\n\n

Cruzeiro<\/strong>\u00a0\u2013 Betfair \u2013 R$ 42 milh\u00f5es<\/p>\n\n\n\n

Botafogo<\/strong> \u2013 Parimatch \u2013 R$ 27,5 milh\u00f5es<\/p>\n\n\n\n

Gr\u00eamio<\/strong> \u2013 Esportes da Sorte \u2013 R$ 25 milh\u00f5es<\/p>\n\n\n\n

Internacional<\/strong> \u2013 EstrelaBet \u2013 R$ 24 milh\u00f5es<\/p>\n\n\n\n

Fortaleza<\/strong> \u2013 Novibet \u2013 R$ 20 milh\u00f5es<\/p>\n\n\n\n

Bahia<\/strong> \u2013 Esportes da Sorte \u2013 R$ 19 milh\u00f5es<\/p>\n\n\n\n

Atl\u00e9tico-MG<\/strong> \u2013 Betano \u2013 R$ 18 milh\u00f5es<\/p>\n\n\n\n

Athletico-PR<\/strong> \u2013 Esportes da Sorte \u2013 R$ 16,5 milh\u00f5es<\/p>\n\n\n\n

Juventude<\/strong> \u2013 Stake \u2013 R$ 15 milh\u00f5es<\/p>\n\n\n\n

Atl\u00e9tico-GO<\/strong> \u2013 Blaze \u2013 R$ 14 milh\u00f5es<\/p>\n\n\n\n

Crici\u00fama<\/strong> \u2013 EstrelaBet \u2013 R$ 6 milh\u00f5es<\/p>\n\n\n\n

Red Bull Bragantino<\/strong> \u2013 mrJack.bet \u2013 R$ 5 milh\u00f5es<\/p>\n\n\n\n

Vit\u00f3ria<\/strong> \u2013 Betsat \u2013 R$ 3,6 milh\u00f5es<\/p>\n\n\n\n

Veja tamb\u00e9m:<\/strong> Casas de apostas investem quase R$ 500 milh\u00f5es anualmente nos times do Brasileir\u00e3o S\u00e9rie A<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

O clube mineiro est\u00e1 com a Betano desde 2021, mas pode n\u00e3o renovar o contrato.<\/p>\n","protected":false},"author":689,"featured_media":11298,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"Atl\u00e9tico-MG's master sponsorship contract with Betano, valued at R$ 18 million annually, is set to expire in December 2024. The club is seeking a more competitive offer, with rival sports betting operators showing interest, amidst a market where sponsorship values have significantly increased. The ongoing regulatory process for sports betting in Brazil is noted as a factor that could influence future partnership selections.","focusai_entities":"Atl\u00e9tico-MG, Betano, Galo, ge, Bruno Muzzi, Cruzeiro, Betfair, Flamengo, Pixbet, Corinthians, Esportes da Sorte, Vasco, Fluminense, Superbet, S\u00e3o Paulo, Botafogo, Parimatch, Gr\u00eamio, Internacional, EstrelaBet, Fortaleza, Novibet, Bahia, Athletico-PR, Juventude, Stake, Atl\u00e9tico-GO, Blaze, Crici\u00fama, Red Bull Bragantino, mrJack.bet, Vit\u00f3ria, Betsat","focusai_location":"Minas Gerais, Brazil","focusai_target_profile":"ceo_executive (0.9), regulator (0.7), compliance_legal (0.7), operator_casino (1.0), marketing_crm (0.9), investor_analyst (0.9), supplier_vendor (0.7), journalist_researcher (0.9)","focusai_suggestions":[{"label":"Impact of Regulation on Sponsorships?","query":"How will the ongoing regulatory compliance process for sports betting in Brazil specifically impact the valuation and selection criteria for future club sponsorships?"},{"label":"Competitive Sponsorship Valuations?","query":"What are the key drivers behind the significant disparity in sponsorship valuations across S\u00e9rie A clubs, and how does this reflect the competitive intensity among iGaming operators in Brazil?"}],"footnotes":""},"categories":[29,23],"tags":[43,45,64],"class_list":["post-20561","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-negocios","category-sudeste","tag-apostas-esportivas","tag-industria-de-jogos","tag-regulamentacao-do-jogo"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/brasil\/wp-json\/wp\/v2\/posts\/20561","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/brasil\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/brasil\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/brasil\/wp-json\/wp\/v2\/users\/689"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/brasil\/wp-json\/wp\/v2\/comments?post=20561"}],"version-history":[{"count":4,"href":"https:\/\/focusgn.com\/brasil\/wp-json\/wp\/v2\/posts\/20561\/revisions"}],"predecessor-version":[{"id":20565,"href":"https:\/\/focusgn.com\/brasil\/wp-json\/wp\/v2\/posts\/20561\/revisions\/20565"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/brasil\/wp-json\/wp\/v2\/media\/11298"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/brasil\/wp-json\/wp\/v2\/media?parent=20561"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/brasil\/wp-json\/wp\/v2\/categories?post=20561"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/brasil\/wp-json\/wp\/v2\/tags?post=20561"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}