{"id":18546,"date":"2024-08-30T07:01:42","date_gmt":"2024-08-30T10:01:42","guid":{"rendered":"https:\/\/focusgn.com\/brasil\/?p=18546"},"modified":"2026-04-20T19:56:58","modified_gmt":"2026-04-20T22:56:58","slug":"pre-contrato-com-construtora-pode-obrigar-santos-a-revisar-acordo-com-a-viva-sorte","status":"publish","type":"post","link":"https:\/\/focusgn.com\/brasil\/pre-contrato-com-construtora-pode-obrigar-santos-a-revisar-acordo-com-a-viva-sorte","title":{"rendered":"Pr\u00e9-contrato com construtora pode obrigar Santos a revisar acordo com a Viva Sorte"},"content":{"rendered":"\n<p>Peixe precisar\u00e1 revisar a venda dos naming rights do Est\u00e1dio Vila Belmiro.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>S\u00e3o Paulo.- Estava acordado para o\u00a0<strong>t\u00edtulo de capitaliza\u00e7\u00e3o Viva Sorte<\/strong>\u00a0adquirir os naming rights do est\u00e1dio do\u00a0<strong>Santos<\/strong>, a\u00a0<strong>Vila Belmiro<\/strong>. A empresa de\u00a0<strong>jogos de azar<\/strong>\u00a0pagaria\u00a0<strong>R$ 15 milh\u00f5es anuais, por dez anos<\/strong> e poderia mudar o nome temporariamente da casa do alvinegro praiano para \u201c<strong>Vila Viva Sorte<\/strong>\u201c.<\/p>\n\n\n\n<p>Por\u00e9m, segundo mat\u00e9ria publicada pelo site M\u00e1quina do Esporte, o pr\u00e9-contrato que o Santos assinou com a construtora <strong>WTorre<\/strong> para a reforma da Vila Belmiro pode afetar a venda de naming rights e obrigar o Peixe a refazer o acordo com a Viva Sorte. O problema \u00e9 por conta do documento assinado na gest\u00e3o anterior, do ex-presidente <strong>Andr\u00e9s Rueda<\/strong>.<\/p>\n\n\n\n<p>A venda do nome para o t\u00edtulo de capitaliza\u00e7\u00e3o foi revelado pelo <a href=\"https:\/\/focusgn.com\/brasil\/santos-e-viva-sorte-negociam-patrocinio-e-naming-rights-para-o-estadio-vila-belmiro\">atual presidente <strong>Marcelo Teixeira<\/strong> no dia 12 de agosto<\/a>. O acordo incluiria ainda o patroc\u00ednio m\u00e1ster do time de futebol masculino. Logo ap\u00f3s o an\u00fancio, de acordo com a apura\u00e7\u00e3o da M\u00e1quina do Esporte, a WTorre questionou o prazo de dura\u00e7\u00e3o do contrato com a Viva Sorte.<\/p>\n\n\n\n<p>Isso teria gerado um inc\u00f4modo na construtora e consequentemente um impasse. A Viva Sorte deve estampar a marca na camisa dos Santos e nomear o est\u00e1dio at\u00e9 que ele seja fechado para a reforma. Ap\u00f3s o in\u00edcio das obras o acordo precisar\u00e1 ser revisado.<\/p>\n\n\n\n<p><strong>Veja tamb\u00e9m:<\/strong> <a href=\"https:\/\/focusgn.com\/brasil\/santos-confirma-venda-dos-naming-rights-do-estadio-para-a-viva-sorte-por-r-150-milhoes\">Santos confirma venda dos naming rights do est\u00e1dio para a Viva Sorte por R$ 150 milh\u00f5es<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Peixe precisar\u00e1 revisar a venda dos naming rights do Est\u00e1dio Vila Belmiro.<\/p>\n","protected":false},"author":689,"featured_media":17812,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"The naming rights agreement for Santos FC's Vila Belmiro stadium with Viva Sorte, valued at R$15 million annually for ten years, is under review due to a pre-contract signed with WTorre for stadium renovation. This conflict, stemming from a previous administration's agreement, necessitates a revision of the Viva Sorte deal, impacting both the stadium's temporary naming and the master sponsorship.","focusai_entities":"Santos, Viva Sorte, WTorre, Andr\u00e9s Rueda, Marcelo Teixeira, M\u00e1quina do Esporte","focusai_location":"S\u00e3o Paulo, Brazil","focusai_target_profile":"ceo_executive (0.9), regulator (0.7), compliance_legal (0.9), marketing_crm (0.8), investor_analyst (0.9), journalist_researcher (0.9)","focusai_suggestions":[{"label":"Impact on Viva Sorte's ROI?","query":"How will the required revision of the naming rights agreement impact Viva Sorte's projected return on investment for its R$150 million sponsorship, particularly regarding brand exposure during the stadium renovation period?"},{"label":"Legal Precedent for Contracts?","query":"What legal precedent does this contractual conflict between a naming rights deal and a stadium renovation pre-contract set for future long-term asset monetization agreements in sports and entertainment?"}],"footnotes":""},"categories":[194,23],"tags":[45,41,53],"class_list":["post-18546","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-loteria","category-sudeste","tag-industria-de-jogos","tag-jogos-de-azar","tag-loterias"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/brasil\/wp-json\/wp\/v2\/posts\/18546","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/brasil\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/brasil\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/brasil\/wp-json\/wp\/v2\/users\/689"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/brasil\/wp-json\/wp\/v2\/comments?post=18546"}],"version-history":[{"count":2,"href":"https:\/\/focusgn.com\/brasil\/wp-json\/wp\/v2\/posts\/18546\/revisions"}],"predecessor-version":[{"id":18548,"href":"https:\/\/focusgn.com\/brasil\/wp-json\/wp\/v2\/posts\/18546\/revisions\/18548"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/brasil\/wp-json\/wp\/v2\/media\/17812"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/brasil\/wp-json\/wp\/v2\/media?parent=18546"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/brasil\/wp-json\/wp\/v2\/categories?post=18546"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/brasil\/wp-json\/wp\/v2\/tags?post=18546"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}