{"id":16403,"date":"2024-07-08T07:29:27","date_gmt":"2024-07-08T10:29:27","guid":{"rendered":"https:\/\/focusgn.com\/brasil\/?p=16403"},"modified":"2026-04-20T22:11:26","modified_gmt":"2026-04-21T01:11:26","slug":"esportes-da-sorte-lanca-campanha-para-as-olimpiadas-de-paris-2024","status":"publish","type":"post","link":"https:\/\/focusgn.com\/brasil\/esportes-da-sorte-lanca-campanha-para-as-olimpiadas-de-paris-2024","title":{"rendered":"Esportes da Sorte lan\u00e7a campanha para as Olimp\u00edadas de Paris 2024"},"content":{"rendered":"\n<p>Empresa preparou uma s\u00e9rie de v\u00eddeos com ex-atletas brasileiros.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>A operadora de <strong>apostas esportivas<\/strong> <strong>Esportes da Sorte<\/strong> produziu uma s\u00e9rie de v\u00eddeos promocionais sobre as <strong>Olimp\u00edadas de Paris 2024<\/strong>. O material \u00e9 focado em ex-atletas brasileiros que fizeram hist\u00f3ria representando o pa\u00eds. A empresa do setor de <strong>iGaming<\/strong> \u00e9 patrocinadora das transmiss\u00f5es dos Jogos Ol\u00edmpicos no canal do YouTube Caz\u00e9TV.<\/p>\n\n\n\n<p>Para o lema da campanha, o Esportes da Sorte escolheu \u201c<strong>\u00c9 a nossa chama<\/strong>\u201d, fazendo refer\u00eancia a um dos s\u00edmbolos da competi\u00e7\u00e3o esportiva, mas tamb\u00e9m \u00e0 for\u00e7a que move os atletas do Brasil a superarem as dificuldades em busca das conquistas. <\/p>\n\n\n\n<p>A s\u00e9rie publicit\u00e1ria \u00e9 composta de cinco mini clipes, de cerca de 30 segundos de dura\u00e7\u00e3o cada um, que foram produzidos em parceria com a ag\u00eancia de publicidade Brenda. Os v\u00eddeos contam as trajet\u00f3rias de quatro ex-atletas do Brasil: <strong>Oscar Schmidt<\/strong> (basquete), <strong>M\u00e1rcia Fu<\/strong> (v\u00f4lei), <strong>Diego Hyp\u00f3lito<\/strong> (gin\u00e1stica art\u00edstica) e <strong>Terezinha Guilhermina<\/strong> (paratletismo).<\/p>\n\n\n\n<p>\u201cOs Jogos Ol\u00edmpicos s\u00e3o o maior evento esportivo do mundo, com grandes competi\u00e7\u00f5es, desportistas de primeiro n\u00edvel e uma energia incr\u00edvel. O intuito da campanha lan\u00e7ada \u00e9 apoiar o Brasil durante os Jogos e mostrar, a partir de exemplos de atletas brasileiros de grande sucesso, que existe uma chama que pode nos mover para quebrar barreiras. Estaremos junto com a transmiss\u00e3o da Caz\u00e9 TV e na torcida para muitas medalhas\u201d, comentou o CEO do Grupo Esportes da Sorte, <strong>Darwin Henrique da Silva Filho<\/strong>.<\/p>\n\n\n\n<p>Os v\u00eddeos devem ser exibidos no canal de streaming, mas tamb\u00e9m ter\u00e3o exibi\u00e7\u00e3o na TV aberta, nas redes sociais e em outros ve\u00edculos.<\/p>\n\n\n\n<p><strong>Veja tamb\u00e9m:<\/strong> <a href=\"https:\/\/focusgn.com\/brasil\/legislacao-das-apostas-esportivas-obriga-x1-brazil-a-encerrar-suas-atividades\">Legisla\u00e7\u00e3o das apostas esportivas obriga X1 Brazil a encerrar suas atividades<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Empresa preparou uma s\u00e9rie de v\u00eddeos com ex-atletas brasileiros.<\/p>\n","protected":false},"author":689,"featured_media":832,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"The iGaming sports betting operator Esportes da Sorte has launched a promotional video series for the Paris 2024 Olympics, featuring former Brazilian athletes. This campaign, titled \"\u00c9 a nossa chama,\" aims to support Brazil during the Games and will be broadcast across multiple channels, including Caz\u00e9TV, where Esportes da Sorte is a sponsor of the Olympic transmissions. The initiative underscores the operator's strategic investment in brand visibility during a major global sporting event.","focusai_entities":"Esportes da Sorte, Caz\u00e9TV, Brenda, Oscar Schmidt, M\u00e1rcia Fu, Diego Hyp\u00f3lito, Terezinha Guilhermina, Darwin Henrique da Silva Filho, Grupo Esportes da Sorte, X1 Brazil","focusai_location":"Brazil, Paris","focusai_target_profile":"ceo_executive (0.9), operator_casino (0.9), marketing_crm (1.0), investor_analyst (0.8), affiliate_publisher (0.7), journalist_researcher (0.8)","focusai_suggestions":[{"label":"Campaign ROI Projections?","query":"What are the projected Return on Investment (ROI) metrics for Esportes da Sorte's Paris 2024 Olympics campaign, specifically regarding player acquisition cost (PAC) and anticipated Gross Gaming Revenue (GGR) uplift?"},{"label":"Regulatory Compliance Impact?","query":"Given the evolving regulatory landscape in Brazil, what specific compliance considerations were addressed in utilizing former athletes for gambling advertising, and how does this align with responsible gambling guidelines?"}],"footnotes":""},"categories":[27],"tags":[43,45],"class_list":["post-16403","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apostas-esportivas","tag-apostas-esportivas","tag-industria-de-jogos"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/brasil\/wp-json\/wp\/v2\/posts\/16403","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/brasil\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/brasil\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/brasil\/wp-json\/wp\/v2\/users\/689"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/brasil\/wp-json\/wp\/v2\/comments?post=16403"}],"version-history":[{"count":4,"href":"https:\/\/focusgn.com\/brasil\/wp-json\/wp\/v2\/posts\/16403\/revisions"}],"predecessor-version":[{"id":16408,"href":"https:\/\/focusgn.com\/brasil\/wp-json\/wp\/v2\/posts\/16403\/revisions\/16408"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/brasil\/wp-json\/wp\/v2\/media\/832"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/brasil\/wp-json\/wp\/v2\/media?parent=16403"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/brasil\/wp-json\/wp\/v2\/categories?post=16403"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/brasil\/wp-json\/wp\/v2\/tags?post=16403"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}