tecnologia de pain\u00e9is de LED duplo em partidas da competi\u00e7\u00e3o<\/a>.<\/p>\n\n\n\n“Estamos entusiasmados com o LED duplo no Paulist\u00e3o, que amplia a visibilidade das marcas e enriquece a experi\u00eancia dos f\u00e3s. Este avan\u00e7o reflete nosso compromisso cont\u00ednuo em apoiar e investir no esporte brasileiro<\/strong>, fomentando o crescimento e a excel\u00eancia n\u00e3o apenas no futebol, mas em todas as esferas do entretenimento e do esporte e a forma como nos conectamos com os f\u00e3s”, afirmou o gerente de marketing da PayBrokers, Mauro Abati.<\/p>\n\n\n\nA ferramenta do LED duplo \u00e9 muito usada em competi\u00e7\u00f5es internacionais, com a Bundesliga e a Premier League, mas era uma novidade para o futebol brasileiro, tendo feito sua estreia em territ\u00f3rio nacional no Paulist\u00e3o deste, gra\u00e7as ao acordo da FPF com a LiveMode. O diferencial dessa tecnologia \u00e9 que ela amplia a \u00e1rea de exibi\u00e7\u00e3o, aumentando tamb\u00e9m a visibilidade das marcas<\/strong>.<\/p>\n\n\n\nEntre as marcas que patrocinam o Paulist\u00e3o 2024, al\u00e9m da PayBrokers, outras empresas da \u00e1rea de iGaming tamb\u00e9m apoiam o campeonato, como a Betano<\/strong>,\u00a0Esportes da Sorte<\/strong>,\u00a0Novibet<\/strong>,\u00a0Pixbet, Sportingbet<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"Tecnologia passou a ser adotada pela primeira vez no pa\u00eds nesta temporada.<\/p>\n","protected":false},"author":689,"featured_media":10847,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"PayBrokers, a prominent Brazilian payment facilitator with significant iGaming sector exposure, has secured a sponsorship for the Campeonato Paulista 2024, deploying innovative double LED panel technology for enhanced brand visibility. This initiative marks the inaugural use of such advanced advertising technology in Brazilian football, with several other iGaming operators, including Betano, Esportes da Sorte, Novibet, Pixbet, and Sportingbet, also participating as sponsors. The collective investment underscores the iGaming industry's strategic pivot towards high-profile mainstream sports marketing to drive brand equity and market penetration within the burgeoning Brazilian regulated landscape.","focusai_entities":"PayBrokers, Federa\u00e7\u00e3o Paulista do Futebol (FPF), Mauro Abati, LiveMode, Betano, Esportes da Sorte, Novibet, Pixbet, Sportingbet, Bundesliga, Premier League","focusai_location":"S\u00e3o Paulo, Brazil","focusai_target_profile":"ceo_executive (0.95), regulator (0.75), compliance_legal (0.8), operator_casino (0.95), affiliate_publisher (0.7), marketing_crm (0.98), payments_fraud_aml (0.9), investor_analyst (0.95), supplier_vendor (0.85), journalist_researcher (0.95)","focusai_suggestions":[{"label":"Sponsorship ROI Metrics?","query":"What specific key performance indicators (KPIs) are PayBrokers and the iGaming operators utilizing to measure the return on investment (ROI) from these high-visibility sports sponsorships, beyond mere brand exposure?"},{"label":"Regulatory Advertising Impact?","query":"How might the increased mainstream visibility of iGaming brands through double LED panel technology influence the scope and enforcement of advertising regulations by Brazilian authorities, particularly concerning responsible gambling messaging and youth exposure?"}],"footnotes":""},"categories":[29,23],"tags":[101,45],"class_list":["post-10846","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-negocios","category-sudeste","tag-futebol","tag-industria-de-jogos"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/brasil\/wp-json\/wp\/v2\/posts\/10846","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/brasil\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/brasil\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/brasil\/wp-json\/wp\/v2\/users\/689"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/brasil\/wp-json\/wp\/v2\/comments?post=10846"}],"version-history":[{"count":6,"href":"https:\/\/focusgn.com\/brasil\/wp-json\/wp\/v2\/posts\/10846\/revisions"}],"predecessor-version":[{"id":10872,"href":"https:\/\/focusgn.com\/brasil\/wp-json\/wp\/v2\/posts\/10846\/revisions\/10872"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/brasil\/wp-json\/wp\/v2\/media\/10847"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/brasil\/wp-json\/wp\/v2\/media?parent=10846"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/brasil\/wp-json\/wp\/v2\/categories?post=10846"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/brasil\/wp-json\/wp\/v2\/tags?post=10846"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}