Blueprint Gaming accelerates South African growth with Supergroup partnership

Megaways, Cash Strike and licensed hits go live on Betway and JackpotCity, with more high-profile games to follow.

Key takeaways

• The deal builds on Blueprint’s South African market entry and is described as an important step in its long-term strategy there.
• Under the agreement, Blueprint’s Megaways and Cash Strike titles will be available.
• The licensed content includes ted and the recently released Game of Thrones, with other high-profile games to follow as the rollout progresses.
• Sam Haggblom, Director of Business Development, says the partnership gives Blueprint a platform to showcase the depth and diversity of its portfolio.

Press release.- Blueprint Gaming has strengthened its presence in South Africa with a new partnership with Supergroup brands Betway and JackpotCity, bringing a broad selection of internationally recognised slot content to players nationwide.

Building on its market entry, the agreement marks an important step in Blueprint’s long-term South Africa strategy, giving a new swathe of customers access to a comprehensive selection of the studio’s established, high-performing titles.

Under the partnership, Blueprint’s industry-renowned Megaways and Cash Strike titles will be available, alongside its growing collection of IP-led releases, including ted and the hit recent release, Game of Thrones, with other high-profile games to follow as the rollout progresses.

South Africa remains one of the continent’s most established gaming markets, supported by a robust regulatory environment, a strong betting heritage, and continued growth in digital engagement. With online casino offering significant long-term potential, the market gives leading content providers more opportunities to establish and deepen their presence.

The partnership with Supergroup, a regional leader in betting and gaming, gives Blueprint an important platform to scale further in South Africa.

Sam Haggblom, director of business development at Blueprint Gaming, said: “South Africa continues to be an important market for Blueprint as we look to build meaningful, long-term partnerships across the region. Working with key Supergroup brands such as Betway and JackpotCity gives us a formidable platform to showcase the depth and diversity of our portfolio.

“From our established titles to our expanding range of branded content, we are confident our games will resonate with new players and look forward to building on this partnership as we continue to grow our presence in South Africa.”