Blueprint Gaming rebrands engagement suite as Blueprint Retain, launches with The Rank Group

The Rank Group has become the latest operator to launch the enhanced proposition with Chained Bonusing.

Press release.- Blueprint Gaming has rebranded its operator engagement suite under the new name Blueprint Retain, with The Rank Group becoming the latest operator to launch the enhanced proposition with Chained Bonusing.

Blueprint Retain consolidates and repackages Blueprint’s most successful in-game promotional tools, providing operators with an optimised suite of features designed to improve customer engagement, drive revenue growth and maximise bonus spend efficiency.

The full suite includes popular mechanics such as Free Spins & Win Spins, Super Mode Drops, Chained Bonusing, Jackpot King and Rapid Fire Jackpots.

As part of the rollout, Rank is the latest operator to go live with Blueprint’s Chained Bonusing tool, which allows multiple marketing offers to be linked together to create personalised player journeys, tailored to specific segments and engagement strategies.

The company said: “The rebrand reflects Blueprint‘s commitment to delivering cutting-edge promotional solutions that empower operators to differentiate their offerings, acquire and retain players, and generate sustainable growth.”