Betgenius will supply pre-match and in-play content for the 888sport betting brand in several markets.
UK.- Genius Sports Group’s Betgenius has sealed a deal to provide pre-match and in-play content for 888 Holding’s 888sport betting brand in multiple markets.
London-based Betgenius will provide data and pricing services for more than 300 competitions across several sports including football, tennis, basketball and volleyball.
The company will also integrate its accumulator product, BetBuilder, into 888sport’s offering as 888 gets ready to migrate its sportsbook to the BetBright platform, which it acquired with all of BetBright’s assets for £15million back in March 2019.
Genius Sports Group Chief Commercial Officer, Jack Davison, said: “As 888 takes further control of its sportsbook with the move to a new platform, offering the right content and trading strategy is a huge opportunity to differentiate in every market.
“It’s testament to the quality of official data and flexible technology that 888 has selected Betgenius to be part of that journey.”