BETBY bets on “Slotified” sports betting at SBC Summit
The B2B supplier will use the event to demonstrate how its new slot-style format aims to close the long-standing engagement gap between sportsbook and casino players.
Key takeaways:
- BETBY will make BETBY SlotBets and the new SlotBets Games category the centrepiece of its presence at SBC Summit Lisbon.
- SlotBets turns live sporting action into slot-style gameplay, with reels built from real match events instead of RNG.
- Its first application, SlotBasketball, splits each 15-second round into three 5-second windows, with the top-value event in each window setting one reel.
- BETBY designed the format to solve the limited natural cross-sell between sportsbook and casino audiences, according to Head of Innovation and R&D Kirill Nekrasov.
- BETBY will hold a dedicated SlotBets press conference led by CCO Chris Nikolopoulos, with a live demo and partner guests, at its stand C206 innovation hub.
BETBY will centre its SBC Summit Lisbon presence on BETBY SlotBets, a new content category that converts live sports action into slot-style gameplay. The B2B sportsbook supplier will hold a dedicated press conference featuring a live product demo and partner perspectives, alongside a broader innovation hub at stand C206. The launch targets a long-standing industry gap: the lack of natural crossover between sportsbook and casino players.
Press release.- BETBY will place its recently launched SlotBets Games category and BETBY SlotBets product at the heart of its presence at SBC Summit in Lisbon, where the provider will showcase one of its most ambitious launches to date.
The event will allow attendees to experience BETBY SlotBets first-hand and learn more about the thinking behind SlotBets Games, a new igaming content category created to slotify sports betting by transforming real-time sporting action into fast-paced, slot-style gameplay.
SlotBets to take the stage at SBC Summit
As part of its presence at the event, BETBY will host a dedicated SlotBets press conference in Auditorium III, located in the Media Hub area and marked on the official floor plan as the press conference room.
The session will be led by Chris Nikolopoulos, Chief Commercial Officer at BETBY, who will introduce the commercial vision behind the product and conduct a live demonstration of BETBY SlotBets, allowing attendees to see the experience in action.
The press conference will also feature special guests from BETBY’s partner network, who will share their own perspectives on SlotBets, the opportunities they see around the product and how it can fit within different operator strategies.
Slotifying the live sports experience
BETBY SlotBets is built around short betting rounds tied directly to the live sporting action. In SlotBasketball, the first real-sports application, each 15-second round is divided into three five-second windows, with the highest-value event in each period determining one reel. The final combination is therefore created by the match itself rather than RNG, bringing together the unpredictability of real sport with familiar casino mechanics such as reels, winning combinations and multipliers.
The product was developed around one of the industry’s long-standing challenges: the limited natural cross-sell between sportsbook and casino audiences. SlotBets gives casino-first players a familiar and intuitive way to engage with live sports, while offering existing sportsbook users a faster and more continuous form of interaction with the event.
BETBY calls the act of playing slot betting, with the wider SlotBets Games category intended to establish its own recognisable mechanics, terminology and player experience, much like Crash Games developed into a recognised category of their own.
Kirill Nekrasov, head of innovation and R&D at BETBY, said: “SlotBets came from a very clear industry problem. Sportsbook and casino often sit next to each other, but the player experience between the two is still very different. We wanted to create something that feels immediately familiar to a casino player while remaining genuinely powered by live sport. That is where the idea of slotifying sports betting came from.
“We believe SlotBets Games has the potential to develop into a recognised category in its own right, much as other distinctive mechanics have evolved into established igaming categories over time. SBC Summit gives us the perfect opportunity to show operators what that experience looks like in practice.”
Innovation at the heart of stand C206
That focus on innovation will extend across BETBY’s wider presence at the event.
The centre of stand C206 will be transformed into a dedicated innovation hub, where visitors will be able to explore some of BETBY’s most distinctive products, such as BETBY Games and BETBY Predictions, alongside BETBY SlotBets.
The concept reflects BETBY’s wider product philosophy of identifying real gaps in the sportsbook experience and building practical solutions around operator and player needs. Rather than treating innovation as a standalone message, the stand has been designed to make it tangible, allowing visitors to see products in action and discuss them directly with the teams behind their development.
SlotBets will naturally take centre stage, but the hub will also showcase other areas where BETBY has taken a different approach to established sportsbook challenges, reinforcing its position as one of the industry’s most innovation-driven suppliers.
Frequently asked questions (FAQs)
- What is BETBY SlotBets? It’s a new content category that turns live sports action into slot-style rounds, with reels determined by real match events rather than a random number generator.
- How does SlotBasketball work? Each 15-second round splits into three 5-second windows; the highest-value event in each window sets the outcome of one reel, so the final combination comes from the match itself.
- Why did BETBY create SlotBets? To address the limited natural cross-sell between sportsbook and casino audiences, giving casino-first players a familiar way into live sports and sportsbook users a faster, more continuous form of engagement.
- Where can I see BETBY SlotBets at SBC Summit? At BETBY’s stand C206 innovation hub, and at a dedicated press conference with a live demo in Auditorium III, in the Media Hub area.
