Bet365 gets ready for New Jersey launch

The British operator Bet365 will soon launch in New Jersey with its sportsbook as it began a regulator-controlled soft launch of the product last week.

US.- The sports betting segment is thriving all across the US after the Supreme Court revoked PASPA. That’s why Bet365 is soon to launch its New Jersey sportsbook and began a regulator-controlled soft launch of the product.

The process began last Thursday and, if successful, the operator will get the Division of Gaming Enforcement’s approval. Then, it’ll be able to launch completely turning into the second skin to launch under Hard Rock Atlantic City.

Innovation Group was the first to launch with Hard Rock, preceding Bet365 and the upcoming Unibet sportsbook in New Jersey.

Bet365-MGM partnership

The agreement was disclosed in a letter dated June 25th, while a letter of intent was signed on June 19th. Bet365 applied for a casino service industry enterprise (CSIE) licence, which will compete against its rival William Hill, the first operator to accept legal bets in New Jersey in June.

Matt Harkness, president of Hard Rock Atlantic City, said: “Our online gaming team has done an amazing job launching one of the most dynamic online gaming experiences in the industry. We’re excited to extend the Hard Rock brand beyond the Boardwalk and let casino players (play) across the Garden State.”