Bet365 secured a deal with sponsoring Sky Sports’ live coverage of English Premier League football games played on Monday and Friday evenings.
UK.- Bet365 is the new sponsor of Sky Sports’ live coverage of English Premier League football games played on Monday and Friday evenings after securing a the three-season deal, which will run until the end of 2018-19.
Under the agreement, the online betting operator will also sponsor all games shown on the dedicated Sky Sports channel provided to commercial premises.
“It is fantastic that bet365 and Nissan are joining us for what is the biggest Premier League season in Sky Sports history,” said John Litster, Sky Media’s managing director.
“In what promises to be one of the biggest ever seasons in the Premier League this new opportunity with Sky Sports is big news all round,” said John Coates, joint group chief executive at Bet365. “It’s certainly a fitting collaboration and is testament to Bet365’s continued and expanding relationship with Sky Sports.”