Online operator bet-at-home and German Bundesliga football club Schalke 04 have extended their partnership.
Germany.- bet-at-home announced it has extended its partnership with German Bundesliga football club Schalke 04 for two more seasons, from 2016-17 to 2017-18.
Under the agreement extension, bet-at-home, which has served as a premium partner of the team since 2011, will continue to benefit from LED advertising inside the club’s Veltins-Arena home stadium.
The operator is currently the shirt sponsor of Schalke’s Bundesliga rival Hertha Berlin. bet-at-home will also receive promotion opportunities on the club’s website and social and digital media channels.
“We are delighted to continue the partnership with bet-at-home.com in the coming years,” said Alexander Jobst, chief marketing officer at Schalke. “We focus on continuity and trust in the partner, and both of these components fit with bet-at-home.”