bet-at-home gets an extension with Schalke 04

Online operator bet-at-home and German Bundesliga football club Schalke 04 have extended their partnership.

Germany.- bet-at-home announced it has extended its partnership with German Bundesliga football club Schalke 04 for two more seasons, from 2016-17 to 2017-18.

Under the agreement extension, bet-at-home, which has served as a premium partner of the team since 2011, will continue to benefit from LED advertising inside the club’s Veltins-Arena home stadium.

The operator is currently the shirt sponsor of Schalke’s Bundesliga rival Hertha Berlin. bet-at-home will also receive promotion opportunities on the club’s website and social and digital media channels.

“We are delighted to continue the partnership with in the coming years,” said Alexander Jobst, chief marketing officer at Schalke. “We focus on continuity and trust in the partner, and both of these components fit with bet-at-home.”