Belgian regulator launches consultation

The BGC is asking gambling operators to send additional information in relation to the Royal Decree that set the restrictions.
The BGC is asking gambling operators to send additional information in relation to the Royal Decree that set the restrictions.

The gambling regulator from Belgium has launched a consultation for online gambling operators in regards to advertising restrictions.

Belgium.- The Kansspelcommissie, also known as Belgium Gaming Commission (BGC), has announced the launch of a consultation to analyse the conditions of the local market after advertising restrictions were introduced in the country earlier this year.

On June 1, gambling advertising restrictions came into force in Belgium. They involve a prohibition for iGaming operators to promote themselves on TV. It includes both A+ and B+ gaming licence holders, or casino and gaming hall licensees.

Such operators are only allowed to advertise on sites licensed by the BGC. Furthermore, they are cleared to conduct personalised advertising, using user behaviour and interest data to target players.

The association is asking gambling operators to send additional information in relation to the Royal Decree that set the restrictions. The BGC wants to know before October 4 how these operators are working in the local market among the restrictions.

“The online gambling operators will also have the opportunity to present their comments to the Subcommittee on the Royal Decree on October 15. We ask confirmation as the number of representatives who can attend the meeting is very limited,” said the BGC.

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