BC.GAME signs combat sports star Roberto Soldić as global brand ambassador
BC.GAME is leveraging elite fighter partnerships to deepen engagement with combat sports communities worldwide.
Key takeaways:
- BC.GAME signed mixed martial arts star Roberto Soldić as its official brand ambassador.
- CEO Ali “Ako” Muhannad stated that the partnership reflects the brand’s core focus on working with disciplined and dedicated athletes.
- The collaboration aims to accelerate BC.GAME’s international sports presence and engage broader combat sports audiences.
- BC.GAME plans to launch tailored digital campaigns, fight night promotions, and exclusive fan experiences throughout the year.
Press release.- BC.GAME has announced the signing of mixed martial arts star Roberto “Robocop” Soldić as an official brand ambassador. The partnership pairs the celebrated combat athlete with BC.GAME as the company accelerates its international sports presence and engages broader fighting audiences worldwide.
Renowned for his explosive knockout power, championship pedigree across multiple weight classes, and relentless work ethic in the gym, Soldić represents a major addition to BC.GAME’s roster of sports ambassadors. His addition reflects the platform’s focus on collaborating with dedicated athletes who resonate with combat sports fans around the world.
The signing represents an important milestone in BC.GAME’s strategy to connect directly with sports communities, with chief executive officer Ali “Ako” Muhannad highlighting Soldić’s dedication to his craft and professionalism inside and outside the cage.
Ali “Ako” Muhannad said: “Roberto represents the calibre of athlete and competitor we want representing BC.GAME. He has proven himself at the highest levels through sheer discipline, relentless preparation, and continuous hard work. Partnering with elite competitors who are grounded, focused, and easy to work with is central to how we build our brand, and Roberto brings that exact energy to our community.”
Champion pedigree in combat sports
Born in Bosnia and Herzegovina and fighting out of Croatia, Soldić has built a reputation as one of the most dangerous and versatile welterweights in global mixed martial arts. With extensive international accolades, including holding simultaneous world titles, his career has been defined by devastating finishes, technical striking, and consistent determination across premier promotions.
In October, Soldić won his UFC debut via unanimous decision against Khaos Williams at 332 in Salt Lake City, showcasing his striking and grappling skills. He joined UFC after retaking the 170-pound belt by knocking out future UFC champion Dricus Du Plessis in 2018. He is also the former two-division Welterweight and Middleweight Champion in KSW, as well as competing in FFC and Superior FC.
Engaging with fans across the globe
The collaboration with Soldić supports BC.GAME’s ongoing efforts to deliver interactive entertainment and sports content to its global player base. Through the partnership, BC.GAME will launch tailored digital campaigns, fight night promotions, and exclusive fan experiences centred around major combat sports fixtures throughout the year.
By aligning with leading fighters across the international circuit, BC.GAME continues to strengthen its presence among sports betting enthusiasts while emphasising responsible play and transparent community interaction.
Frequently asked questions (FAQs)
- Why did BC.GAME partner with Soldić? CEO Ali “Ako” Muhannad highlighted Soldić’s dedication, discipline, and professional calibre as a strategic fit for the brand’s community values.
- What does the partnership involve? BC.GAME will launch tailored digital campaigns, fight night promotions, and exclusive fan experiences centred around major combat sports fixtures.
- What is BC.GAME’s goal with this partnership? The collaboration is part of a broader strategy to connect directly with sports communities and scale its interactive sports entertainment content globally.
