BC.GAME appoints Ali “Ako” Muhanned as CEO to drive global growth
Muhanned says player feedback will become a more direct part of how BC.GAME identifies problems, backed by an escalation team that reports to the CEO.
Key takeaways:
- BC.GAME has officially appointed Ali “Ako” Muhanned as its new chief executive officer.
- The transition brings a key architect of the company’s brand strategy and international partnerships into a public leadership role.
- To strengthen player trust, Ako is introducing monthly open sessions, a dedicated escalation channel, and regular public progress reports.
- Ako emphasised that trust is built on actions during critical moments, stating, “If an issue keeps coming up, I want to understand why.”
Press release.- BC.GAME has formally introduced Ali “Ako” Muhanned as chief executive officer, building on his longstanding involvement in the company’s brand strategy, international partnerships and development.
The appointment brings Ako into a more public role within a business he has helped shape over several years. As CEO, he will lead BC.GAME’s next phase of development, with a focus on strengthening player trust, improving the platform experience, and guiding international growth.
Ako said: “For me, this is the next step in a business I’ve been deeply involved in for years. Much of my work has happened behind the scenes, working with our people, developing relationships and helping shape where BC.GAME goes next. Now I want our community to have a more direct connection with me and a clearer understanding of what we’re building.”
A long-term commitment to BC.GAME
Through his work across brand strategy and international partnerships, Ako has helped develop BC.GAME’s presence and relationships across markets. His appointment as CEO builds on that involvement and establishes a clear public role leading the wider business.
“I’ve cared deeply about BC.GAME since it was founded when I was 19,” Ako said. “It has always been about thinking beyond the next campaign or announcement. It’s about making decisions we can stand behind, building a strong team and delivering an experience that gives players a reason to stay with us. My commitment to that has been there for a long time.”
Leadership connected to its players
Ako’s priorities include making player feedback a more direct part of how BC.GAME identifies problems and improves its services.
To support that, he is introducing three commitments:
- Monthly open sessions: Live conversations where Ako answers player questions, discusses priorities, and shares updates on the business.
- A dedicated escalation channel: A route for unresolved player issues to reach a team that reports directly to the CEO.
- Regular public progress reports: Updates on the issues players raise most, the action being taken, and the work still ahead.
Ako added: “Trust isn’t built by announcements. It’s built by what happens when something goes wrong. If an issue keeps coming up, I want to understand why and what we’re doing about it. Players deserve clear answers, proper follow-through, and a company that takes their experience seriously.”
Building BC.GAME’s next chapter
Under Ako’s leadership, BC.GAME will focus on improving its core casino and sports-betting experience, strengthening international partnerships, and pursuing responsible growth in new markets.
Community and entertainment will remain part of that direction, alongside a focus on service quality and responsible gaming.
“We have a clear ambition for BC.GAME, and I want our players and our team to understand where we’re going,” Ako added. “My responsibility is to turn that ambition into consistent progress in the product, in how we respond to problems, and in the standards we set across the business.”
Join the conversation
Players can follow @akofocus on X and on Instagram to share feedback and take part in community discussions. Account-specific concerns should continue through BC.GAME’s official support channels. Details of the dedicated escalation process will be shared through official channels.
Ako’s first live session is planned for Saturday, November 7 on Gosh.com/akofocus. The timing will be announced closer to the date.
Frequently asked questions (FAQs)
- Who is the new CEO of BC.GAME? Ali “Ako” Muhanned has been formally appointed as the chief executive officer of BC.GAME, stepping into a public leadership role after previously managing brand strategy and international development.
- What are Ali “Ako” Muhanned’s priorities as CEO? His primary focuses include strengthening player trust, improving the overall platform experience, and guiding the company’s international growth by incorporating direct player feedback.
- What new commitments is BC.GAME introducing under its new CEO? BC.GAME is launching monthly open live sessions with the CEO, a dedicated escalation channel for unresolved player issues, and regular public progress reports.
