Bally’s to rebrand casinos

President and CEO George Papanier said that all casinos will be renamed in the next year.

US.- With Bally’s Corp building recognition through its launch of Bally Sports, the company now plans to rename its casinos.

Bally’s President and CEO George Papanier said: “In the next 12 months, all of our casinos other than Hard Rock Biloxi will be rebranded to Bally’s, increasing the awareness of our brand and providing the company opportunities to send local customers to our destination casinos, as well as a national player database and incentive program.

“We’re excited about the longer-term potential and across market opportunities we have and will provide incremental information once we acquire the property.”

Whether it includes Tropicana Las Vegas, which Bally’s is due to buy under a pending deal, has not been confirmed.

See also: Bally’s to report high Q2 results