Bally’s becomes Nashville Predators sports betting partner
The gaming giant and the Tennessee ice hockey team have signed a deal that runs through 2025.
US.- Bally’s and Tennessee ice hockey team the Nashville Predators have signed a deal naming Bally’s as an official sports betting partner. Set to run until 2025, it’s Bally’s first partnership with an NHL franchise and its first deal with a professional sports team in Tennessee.
As part of the agreement, Bally’s has been named official free-to-play partner of the Nashville Predators and Bridgestone Arena. The company will have access to Predators’ logos, marks and certain content rights.
Predators executive vice president and chief revenue officer Chris Junghans said: “From the moment sports betting launched in Tennessee, we’ve wanted to align with dynamic companies that will help us bring the best fans in sports even closer to the game we all love.
“We’ve found just that with Bally’s Corporation and Bally Bet, who we’re thrilled to welcome to the pro sports landscape in our state for the first time.”
COO of Bally’s Interactive, Adi Dhandhania added: “The Nashville Predators occupy a special place in sports fans’ hearts across Tennessee and their Bridgestone Arena provides a unique and electric atmosphere.
“It will be a great venue in which to market our brand, especially when combined with Predators game broadcasts on Bally Sports South.”
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