{"id":9652,"date":"2020-09-03T22:32:12","date_gmt":"2020-09-03T22:32:12","guid":{"rendered":"https:\/\/focusgn.com\/asia-pacific\/?p=9652"},"modified":"2026-04-24T02:08:41","modified_gmt":"2026-04-24T05:08:41","slug":"macau-operators-aim-to-attract-tourism-from-beijing","status":"publish","type":"post","link":"https:\/\/focusgn.com\/asia-pacific\/macau-operators-aim-to-attract-tourism-from-beijing","title":{"rendered":"Operators aim to attract Beijing tourism to Macau"},"content":{"rendered":"\n<p>The six major casinos will participate in an MGTO campaign to attract visitors from the Chinese capital.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Macau.- The six major casino operators in Macau will take part in a campaign promoted by the Macao Government Tourism Office&#8217;s (<strong><em>MGTO<\/em><\/strong>) to attract tourists from Beijing.<\/p>\n\n\n\n<p>The individual visit scheme (IVS) for all of mainland China is set to <strong><em><a href=\"https:\/\/focusgn.com\/asia-pacific\/guangdong-will-also-resume-ivs\" target=\"_blank\" rel=\"noreferrer noopener\">begin on September 23<\/a><\/em><\/strong> provided there are no major spikes in Covid-19 cases.<\/p>\n\n\n\n<p>Beijing has this week allowed flights from eight countries considered low risk to begin flying to the city\u2019s international airport after five months with no international operations.<\/p>\n\n\n\n<p>Under intense Covid-19 safety rules, planes from Thailand, Cambodia, Pakistan, Greece, Denmark, Austria, Sweden and Canada can now land at Beijing Capital International. <\/p>\n\n\n\n<p>Analysts expect visitation to Macau from the Chinese capital will <strong><em><a href=\"https:\/\/focusgn.com\/asia-pacific\/bernstein-still-no-obvious-recovery-in-macau\" target=\"_blank\" rel=\"noreferrer noopener\">increase in September.<\/a><\/em><\/strong><\/p>\n\n\n\n<p>TDM Radio reported that Macau authorities will launch a campaign to coincide with celebrations marking the 15-year anniversary of Beijing&#8217;s historic centre gaining Unesco world heritage status.<\/p>\n\n\n\n<p>Events are planned for the second half of September on the pedestrian street Wangfujing.<\/p>\n\n\n\n<p>So far, with only Zhuhai and Guangdong province have resumed IVS visas. Visitation to Macau has increased only up to 10,000 entries per day.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The six major casinos will participate in an MGTO campaign to attract visitors from the Chinese capital.<\/p>\n","protected":false},"author":2,"featured_media":9654,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"Macau's six major casino operators are collaborating with the Macao Government Tourism Office (MGTO) on a campaign to attract tourists from Beijing, coinciding with the anticipated September 23 resumption of the Individual Visit Scheme (IVS) for all mainland China. This initiative, alongside Beijing's reopening to international flights from select low-risk countries, aims to boost visitation, which currently remains low with IVS only active for Zhuhai and Guangdong province.","focusai_entities":"Macao Government Tourism Office (MGTO), TDM Radio, Unesco","focusai_location":"Macau, Beijing, China, Thailand, Cambodia, Pakistan, Greece, Denmark, Austria, Sweden, Canada, Zhuhai, Guangdong","focusai_target_profile":"ceo_executive (1.0), regulator (0.9), compliance_legal (0.7), operator_casino (1.0), marketing_crm (0.9), payments_fraud_aml (0.7), investor_analyst (1.0), journalist_researcher (0.9)","focusai_suggestions":[{"label":"IVS Impact on GGR","query":"What is the projected incremental GGR contribution from Beijing visitors following the full resumption of IVS, and how does this compare to pre-pandemic levels?"},{"label":"Operator Marketing Spend","query":"How are the six major operators adjusting their marketing and promotional budgets to capitalize on the Beijing IVS resumption, and what specific B2C initiatives are planned beyond the MGTO campaign?"}],"footnotes":""},"categories":[157,161,16338,158],"tags":[257],"class_list":["post-9652","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news","category-daily-news","category-east-asia-news","category-slider-home","tag-macau"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/9652","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=9652"}],"version-history":[{"count":4,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/9652\/revisions"}],"predecessor-version":[{"id":777009201,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/9652\/revisions\/777009201"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/9654"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=9652"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=9652"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=9652"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}