The Australian slots machines manufacturer will be the the European group’s commercial and sales representative in Asia.<\/p>\n\n\n\n\n\n\n\n
Australia.- European gaming technology provider Novomatic has inked a non-exclusive distribution agreement with the Australian gaming machines manufacturer Ainsworth.<\/p>\n\n\n\n
The latter will act as a sales and service unit for Novomatic in all Asia Pacific markets, including Australia and New Zealand.<\/p>\n\n\n\n
The European group plans to sell slot machines, market-focused games and multi-game editions, ETGs, casino management and media systems, as well as sports betting solutions in Asia.<\/p>\n\n\n\n
In a press release the firm said Robert Dijkstra, Ainsworth’s newly appointed VP for business development and sales, Asia Pacific, will now be representing both brands. Dijkstra was formerly Novomatic\u2019s representative in the region.<\/p>\n\n\n\n
Dijkstra said: \u201cBy bringing the two companies together we can increase the diversity of offerings to our customer base through the one channel. I am looking forward to overseeing this progressive development and believe it will benefit all stakeholders.\u201d<\/p>\n\n\n\n
Novomatic\u2019s sales manager for Southeast Asia, Michael Barsin, will also join Ainsworth as of October 1.<\/p>\n\n\n\n
This deal could be a boon for the Australian supplier, which has been axing jobs to save costs<\/a><\/em><\/strong>. It saw a 36 per cent loss in revenue<\/a><\/em><\/strong> in the last financial year.<\/p>\n","protected":false},"excerpt":{"rendered":" The Australian slots machines manufacturer will be the the European group’s commercial and sales representative in Asia.<\/p>\n","protected":false},"author":2,"featured_media":9601,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"European gaming technology provider Novomatic has entered a non-exclusive distribution agreement with Australian manufacturer Ainsworth, appointing the latter as its commercial and sales representative across the Asia Pacific region. This strategic alliance aims to leverage Ainsworth's regional presence to distribute Novomatic's diverse gaming solutions, including slots, ETGs, and sports betting, while potentially bolstering Ainsworth's revenue streams following recent financial challenges.","focusai_entities":"Novomatic, Ainsworth, Robert Dijkstra, Michael Barsin","focusai_location":"Australia, New Zealand, Asia Pacific","focusai_target_profile":"ceo_executive (0.9), regulator (0.7), compliance_legal (0.7), operator_casino (0.8), product_ux (0.7), tech_data (0.7), investor_analyst (0.9), supplier_vendor (0.9), journalist_researcher (0.9)","focusai_suggestions":[{"label":"Asia Pacific Strategy","query":"What specific market share objectives does Novomatic aim to achieve in the Asia Pacific region through this non-exclusive distribution agreement with Ainsworth, and how does this align with their broader global expansion strategy?"},{"label":"Ainsworth Revenue Impact","query":"Given Ainsworth's recent 36% revenue decline, what are the projected revenue contributions from this Novomatic distribution agreement, and how will this impact their cost-saving initiatives and overall financial recovery timeline?"}],"footnotes":""},"categories":[16336,157,161,167],"tags":[289,22312,338],"class_list":["post-9599","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-australasia-news","category-business-news","category-daily-news","category-news-region","tag-australia","tag-gaming-machines","tag-new-zealand"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/9599","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=9599"}],"version-history":[{"count":2,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/9599\/revisions"}],"predecessor-version":[{"id":9608,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/9599\/revisions\/9608"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/9601"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=9599"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=9599"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=9599"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}