SingapoRediscovers is a SGD45 million (US$32.5 million) public initiative aimed at attracting locals to hospitality and leisure experiences.<\/p>\n\n\n\n\n\n\n\n
Singapore.- Three government agencies have launched the country’s largest domestic tourism campaign in history to boost local tourism and aid hospitality and gaming companies to recover financially from the pandemic.<\/p>\n\n\n\n
The SGD45 million (US$32.5 million) \u201cSingapoRediscovers\u201d campaign is a joint initiative from the Singapore Tourism Board (STB), Enterprise Singapore and Sentosa Development Corporation.<\/p>\n\n\n\n
It aims to encourage locals to experience leisure and hospitality in the city, thus helping local businesses recover from the Covid-19 pandemic.<\/p>\n\n\n\n
STB<\/em><\/strong> said it was is the largest campaign yet aimed at driving local demand, in Singapore, following Step Out Singapore, the campaign that followed the SARS outbreak in 2003, and BOOST (Building on Opportunities to Strengthen Tourism) in 2009 after the global financial crisis.<\/p>\n\n\n\n The campaign focuses on three broad areas: partnering local communities to help locals discover \u201chidden gems\u201d; curating precinct itineraries; and collaborating with hotels, tour operators, attractions and precincts to develop quality experiences and attractive promotions.<\/p>\n\n\n\n Keith Tan, chief executive of the STB said: \u201cCovid-19 has had a severe impact on many sectors of our economy, and it will take time for consumer confidence and international travel to recover.\u201d<\/p>\n\n\n\n Singapore is home to two integrated resorts, Marina Bay Sands and Resorts World Sentosa (RWS), which were both ordered to shut to prevent Covid-19 spreading on April 7. <\/p>\n\n\n\n They were allowed to partially reopen with capacity limits<\/a><\/em><\/strong> on July 1.<\/p>\n\n\n\n Both companies were heavily hit by the pandemic, with RWS having to reduce staff<\/a><\/em><\/strong> and Marina Bay Sands losing revenue<\/a><\/em><\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":" SingapoRediscovers is a SGD45 million (US$32.5 million) public initiative aimed at attracting locals to hospitality and leisure experiences.<\/p>\n","protected":false},"author":2,"featured_media":8436,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"Singapore has launched the SGD45 million \"SingapoRediscovers\" domestic tourism campaign, a joint initiative by STB, Enterprise Singapore, and Sentosa Development Corporation. This program aims to stimulate local leisure and hospitality spending, providing critical financial relief to businesses, including integrated resorts like Marina Bay Sands and Resorts World Sentosa, which experienced significant operational disruptions and revenue declines due to the pandemic. The initiative seeks to mitigate the severe impact of COVID-19 on the tourism sector and support the recovery of key gaming and hospitality assets.","focusai_entities":"Singapore Tourism Board (STB), Enterprise Singapore, Sentosa Development Corporation, Keith Tan, Marina Bay Sands, Resorts World Sentosa (RWS)","focusai_location":"Singapore","focusai_target_profile":"ceo_executive (0.9), regulator (0.75), operator_casino (0.95), marketing_crm (0.85), investor_analyst (0.9), supplier_vendor (0.7), journalist_researcher (0.9)","focusai_suggestions":[{"label":"GGR Impact Analysis","query":"What is the projected incremental GGR contribution from the \"SingapoRediscovers\" campaign for Marina Bay Sands and Resorts World Sentosa over the next two fiscal quarters, and how does this compare to pre-pandemic domestic market performance?"},{"label":"Regulatory Framework Adaptations","query":"Are there any anticipated temporary adjustments to regulatory compliance or licensing conditions for integrated resorts in Singapore to facilitate the \"SingapoRediscovers\" campaign's objectives, particularly concerning responsible gambling measures for increased domestic patronage?"}],"footnotes":""},"categories":[157,16333],"tags":[169],"class_list":["post-8428","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news","category-south-east-asia-news","tag-singapore"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/8428","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=8428"}],"version-history":[{"count":3,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/8428\/revisions"}],"predecessor-version":[{"id":777008207,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/8428\/revisions\/777008207"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/8436"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=8428"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=8428"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=8428"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}