{"id":7984,"date":"2020-07-09T23:56:40","date_gmt":"2020-07-09T23:56:40","guid":{"rendered":"https:\/\/focusgn.com\/asia-pacific\/?p=7984"},"modified":"2026-04-24T03:45:00","modified_gmt":"2026-04-24T06:45:00","slug":"australian-sports-betting-firm-to-set-foot-in-us","status":"publish","type":"post","link":"https:\/\/focusgn.com\/asia-pacific\/australian-sports-betting-firm-to-set-foot-in-us","title":{"rendered":"Australian sports betting firm to set foot in US"},"content":{"rendered":"\n<p>PlayUp has confirmed its intention to step into every US state that has legalised online sports betting.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Australia.- Sports betting operator PlayUp has confirmed its intention to enter the US market soon and to gain a presence in every state that has made online sports betting legal.<\/p>\n\n\n\n<p>CEO Daniel Simic has said he believes the US will become the world&#8217;s biggest legal sports betting market worth about US$17 billion a year now that the national ban on sports betting has been lifted.<\/p>\n\n\n\n<p>The Australian firm, which last year acquired five sports betting platforms in the US, has revealed that it has already guaranteed itself access to lucrative markets in several jurisdictions across the US already.<\/p>\n\n\n\n<p>To oversee the expansion PlayUp has designated former Sportsradar vicepresident Laila Mintas as CEO of the US operations.<\/p>\n\n\n\n<p>The group currently offers betting options in esports, horse racing and fantasy sports in some markets. As <strong><em><a aria-label=\"undefined (opens in a new tab)\" href=\"https:\/\/focusgn.com\/asia-pacific\/australia-online-gambling\" target=\"_blank\" rel=\"noreferrer noopener\">online sports betting continues to gain momentum<\/a><\/em><\/strong> in Australia, PlayUp has about 300,000 users in Australia and New Zealand.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>PlayUp has confirmed its intention to step into every US state that has legalised online sports betting.<\/p>\n","protected":false},"author":2,"featured_media":7986,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"PlayUp, an Australian sports betting operator, has confirmed its strategic intent to enter all legal US online sports betting states, targeting the projected US$17 billion market. The firm has already secured market access in several jurisdictions and appointed Laila Mintas as US CEO to lead this significant expansion, building on its prior acquisition of five US platforms.","focusai_entities":"PlayUp, Daniel Simic, Laila Mintas, Sportsradar","focusai_location":"US, Australia, New Zealand","focusai_target_profile":"ceo_executive (0.95), regulator (0.75), compliance_legal (0.9), operator_casino (0.85), affiliate_publisher (0.8), marketing_crm (0.8), investor_analyst (0.95), supplier_vendor (0.8), journalist_researcher (0.9)","focusai_suggestions":[{"label":"US Market Entry Strategy","query":"What specific B2B licensing and regulatory compliance challenges does PlayUp anticipate in achieving multi-state market access across the fragmented US iGaming landscape, and how will their governance frameworks adapt?"},{"label":"Capital Allocation & Funding","query":"Given the significant capital expenditure typically required for US market entry, what is PlayUp's projected funding strategy and timeline for achieving profitability across its targeted US gaming verticals?"}],"footnotes":""},"categories":[16336,158,155],"tags":[289],"class_list":["post-7984","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-australasia-news","category-slider-home","category-sports-betting-news","tag-australia"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/7984","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=7984"}],"version-history":[{"count":3,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/7984\/revisions"}],"predecessor-version":[{"id":8022,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/7984\/revisions\/8022"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/7986"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=7984"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=7984"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=7984"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}