new business unit<\/a><\/em><\/strong>, solely destined to expand into sports and sports-related entertainment in Macau, including sponsorship and promotion of sports events and the operation of sports entertainment venues.<\/p>\n\n\n\nThe firm has now said that its subsidiary APE Sports and Entertainment Limited would partner with the government to organise and sponsor events in a wide range of sports, from esports to karate, mixed martial arts and even surfing.<\/p>\n\n\n\n
CEO and Executive Director Herman Ng told Macau News Agency it could even get involved in large international events such as the Macau Grand Prix or Ultimate Fighting Championship.<\/p>\n\n\n\n
Another goal will be to partner with local businesses and hotels to promote sports bars, and to create more incentives to attract tourists and sponsor local community activities and tournaments.<\/p>\n\n\n\n
Ng admitted that due to the Covid-19 pandemic APE’s traditional machines and technical services business was slow. <\/p>\n\n\n\n
He said: \u201cAt the moment we don\u2019t have any contracts but are planning to expand after the outbreak finishes. We are just waiting for this situation to finish and we\u2019ll start. We all have confidence this business will be one of the first and fastest to recover.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
APE’s plans include partnering with the Macau government to promote large events and create sports bars in association with hotels.<\/p>\n","protected":false},"author":2,"featured_media":7891,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"Asia Pioneer Entertainment (APE), an electronic gaming machine manufacturer, is diversifying into sports-related entertainment in Macau through its new subsidiary, APE Sports and Entertainment Limited. This strategic pivot involves partnering with the Macau government to organize and sponsor various sports events and collaborating with local hotels to establish sports bars, aiming to attract tourists and stimulate post-pandemic recovery.","focusai_entities":"Asia Pioneer Entertainment (APE), APE Sports and Entertainment Limited, Herman Ng, Macau government, Macau News Agency, Ultimate Fighting Championship (UFC)","focusai_location":"Macau","focusai_target_profile":"ceo_executive (0.9), regulator (0.7), operator_casino (0.8), marketing_crm (0.7), investor_analyst (0.9), supplier_vendor (0.8), journalist_researcher (0.9)","focusai_suggestions":[{"label":"Macau Diversification Strategy","query":"What specific regulatory frameworks or new licensing categories will APE Sports and Entertainment Limited need to navigate for its proposed sports entertainment venues and event promotions in Macau?"},{"label":"Post-Pandemic Recovery Impact","query":"How does APE's strategic pivot into sports entertainment align with the Macau government's broader economic diversification goals and projected tourism recovery timelines post-pandemic?"}],"footnotes":""},"categories":[16338,158,155],"tags":[8720,257],"class_list":["post-7885","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-east-asia-news","category-slider-home","category-sports-betting-news","tag-ape","tag-macau"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/7885","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=7885"}],"version-history":[{"count":2,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/7885\/revisions"}],"predecessor-version":[{"id":7898,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/7885\/revisions\/7898"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/7891"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=7885"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=7885"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=7885"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}