Integrating a tailored sportsbook vertical allows casino-first brands to scale without compromising their core player experience.<\/p>\n\n\n\n\n\n\n\n
Key takeaways:<\/strong><\/p>\n\n\n\n Press release.- For casino-first operators, adding a sportsbook is a strategic way to acquire new customers and increase engagement without losing what makes the brand successful. By choosing a flexible partner like Altenar<\/a>, operators can tailor product features, promotional mechanics, and regional trading to fit their specific target markets. The successful expansion of Wildz Group<\/a> shows how a customised sportsbook vertical can scale brand growth while protecting an existing online gaming proposition.<\/p>\n\n\n\n Features such as Bet Builder, cash-out, streaming and tailored bet boosts can support different engagement strategies, depending on the operator\u2019s objectives.<\/p>\n\n\n\n This also matters when entering multiple markets. Local sporting interests, competition schedules and player expectations vary, making a uniform approach less effective. Regional trading expertise and a tailored offering help operators build a sportsbook that feels relevant to their audience.<\/p>\n\n\n\n The success of Wildz Group demonstrates how a flexible sportsbook can support expansion without forcing an operator to compromise its existing brand proposition.<\/p>\n\n\n\n Wildz had built its business around online casino gaming before deciding in 2024 to expand into sportsbook. The challenge was to introduce a new vertical while maintaining the player experience that had established the brand.<\/strong><\/p>\n\n\n\n Wildz selected Altenar as its sportsbook provider, with the implementation focused on a tailored product rather than a standard, off-the-shelf solution.<\/p>\n\n\n\n The sportsbook included several features designed around the operator\u2019s strategy:<\/strong><\/p>\n\n\n\n Altenar\u2019s structured onboarding process also helped make the implementation manageable, allowing Wildz to introduce the new vertical while preserving its existing casino experience.<\/p>\n\n\n\n The business saw:<\/strong><\/p>\n\n\n\n Mitchell Harrison<\/strong>, sales director at Altenar, commented: \u201cThis experience highlights the value of flexibility when expanding beyond the casino. The objective is not simply to add sportsbook functionality, but to build an offering that supports the operator\u2019s brand, audience and growth plans.<\/p>\n\n\n\n \u201cFor casino-first businesses, the right approach combines customisation, local market expertise and a stable technical foundation. Altenar\u2019s flexible sportsbook enables operators to shape their product around these priorities, connect casino and sports betting more effectively and adapt as their strategies evolve.\u201d<\/p>\n\n\n\n Integrating a tailored sportsbook vertical allows casino-first brands to scale without compromising their core player experience.<\/p>\n","protected":false},"author":218,"featured_media":777049125,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":true,"is_interview":false,"is_opinion":false,"focusai_summary":"Wildz Group, a casino-first operator, successfully expanded into the sports betting vertical in 2024 by integrating a tailored sportsbook solution from B2B provider Altenar. This strategic move enabled significant customer acquisition and engagement surges, alongside consistent high-volume turnover and double-digit margins, all while preserving its established online casino player experience. The case study underscores the critical role of customized product features, regional trading expertise, and flexible B2B partnerships in driving multi-vertical growth and market diversification for iGaming stakeholders.","focusai_entities":"Wildz Group, Altenar, Mitchell Harrison","focusai_location":"","focusai_target_profile":"ceo_executive (1.0), operator_casino (1.0), affiliate_publisher (0.7), product_ux (0.9), tech_data (0.8), marketing_crm (0.9), investor_analyst (1.0), supplier_vendor (1.0), journalist_researcher (0.9)","focusai_suggestions":[{"label":"B2B Integration ROI?","query":"What specific financial metrics and operational efficiencies beyond those mentioned (e.g., cross-sell rates, customer lifetime value, operational costs) validate the ROI of a tailored B2B sportsbook integration for casino-first operators?"},{"label":"Regulatory Impact?","query":"How did Wildz Group navigate the B2B\/B2C licensing and regulatory compliance frameworks across its operational jurisdictions when expanding into the sports betting vertical, particularly concerning responsible gambling and advertising standards?"}],"footnotes":""},"categories":[2234,24777],"tags":[24600],"class_list":["post-777049118","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emea","category-partner-news","tag-altenar","press-release"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777049118","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/218"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=777049118"}],"version-history":[{"count":3,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777049118\/revisions"}],"predecessor-version":[{"id":777049126,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777049118\/revisions\/777049126"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/777049125"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=777049118"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=777049118"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=777049118"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
Real case study: Adapting sportsbook to a casino-first business<\/h2>\n\n\n\n
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Frequently asked questions (FAQs)<\/h2>\n\n\n\n
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