{"id":777047478,"date":"2026-09-18T07:32:17","date_gmt":"2026-09-18T10:32:17","guid":{"rendered":"https:\/\/focusgn.com\/asia-pacific\/?p=777047478"},"modified":"2026-09-18T13:48:30","modified_gmt":"2026-09-18T16:48:30","slug":"altenar-appoints-mitchell-harrison-as-sales-director-to-lead-european-and-north-american-growth","status":"publish","type":"post","link":"https:\/\/focusgn.com\/asia-pacific\/altenar-appoints-mitchell-harrison-as-sales-director-to-lead-european-and-north-american-growth","title":{"rendered":"Altenar appoints Mitchell Harrison as Sales Director to lead European and North American growth"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The executive brings more than two decades of experience in sales and business development.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\">Press release.- <a href=\"https:\/\/focusgn.com\/asia-pacific\/topics\/altenar\" target=\"_blank\" rel=\"noopener\">Altenar<\/a> has appointed <strong>Mitchell Harrison<\/strong> as Sales Director, strengthening its commercial team as the sportsbook technology provider continues to expand its footprint across Europe and North America.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Harrison brings more than<strong> 20 years of experience <\/strong>in sales and business development, including eight years in igaming and sports betting. His career includes roles at SBTech, DraftKings, Genius Sports and GiG, spanning sportsbook technology, supplier partnerships and international business development.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He said: \u201cJoining Altenar feels like a natural culmination of my background across the sportsbook industry, and I\u2019m excited to be part of the team for this next phase of major growth.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cHaving worked on both the B2B and operator sides of the industry, I bring a relationship-first approach, strong commercial strategy expertise and a clear understanding of what operators need from a technology provider.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cAltenar\u2019s values and mindset matched perfectly with me, particularly its focus on a sportsbook that can adapt to an operator\u2019s brand, regulatory requirements and local player preferences.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In his new role, Harrison will focus on expanding Altenar\u2019s footprint across key <strong>Tier-1 markets<\/strong>, including Europe and North America.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Charlie Williams<\/strong>, Commercial Director at Altenar, said: \u201cMitchell combines extensive sportsbook, technology and commercial experience with a strong understanding of both established European markets and the rapidly-developing North American landscape.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cHis experience across major B2C brands, alongside his work with leading B2B suppliers, gives him a strong perspective on what operators need from their technology partners. We are pleased to welcome Mitchell to the team and look forward to building on our commercial growth across these markets.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The new appointment supports <a href=\"https:\/\/focusgn.com\/asia-pacific\/altenar-powering-growth-in-perus-sports-betting-market-atlantic-city-casino-case-study\" target=\"_blank\" rel=\"noopener\">Altenar<\/a>\u2019s continued expansion across regulated markets, with the company providing flexible sportsbook technology designed to adapt to operators\u2019 brands, local market requirements and player needs.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The executive brings more than two decades of experience in sales and business development.<\/p>\n","protected":false},"author":2384,"featured_media":777047483,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":true,"is_interview":false,"is_opinion":false,"focusai_summary":"Altenar, a B2B sportsbook technology provider, has appointed Mitchell Harrison as Sales Director to bolster its commercial team and drive expansion across key Tier-1 markets in Europe and North America. Harrison brings over two decades of sales and business development experience, including eight years in iGaming and sports betting, with prior roles at prominent B2B suppliers and B2C operators. This strategic hire aims to leverage Harrison's expertise in commercial strategy and operator needs to accelerate Altenar's market footprint in regulated jurisdictions.","focusai_entities":"Altenar, Mitchell Harrison, Charlie Williams, SBTech, DraftKings, Genius Sports, GiG","focusai_location":"Europe, North America","focusai_target_profile":"ceo_executive (0.9), operator_casino (0.95), investor_analyst (0.85), supplier_vendor (0.9), journalist_researcher (0.8)","focusai_suggestions":[{"label":"Altenar's Market Entry Strategy?","query":"How will Mitchell Harrison's experience with both B2B suppliers and B2C operators specifically inform Altenar's go-to-market strategy for new Tier-1 regulated jurisdictions, particularly concerning localized product adaptation and compliance frameworks?"},{"label":"Competitive Landscape Impact?","query":"Given Harrison's background at SBTech, DraftKings, Genius Sports, and GiG, what specific competitive advantages or strategic partnerships is Altenar aiming to leverage in the highly contested European and North American sportsbook technology market?"}],"footnotes":""},"categories":[24777],"tags":[24600],"class_list":["post-777047478","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-partner-news","tag-altenar","press-release"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777047478","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/2384"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=777047478"}],"version-history":[{"count":3,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777047478\/revisions"}],"predecessor-version":[{"id":777047486,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777047478\/revisions\/777047486"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/777047483"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=777047478"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=777047478"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=777047478"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}