DAZN Bet<\/a>\u00a0expanded into the regulated Canadian provinces of Ontario and Alberta in partnership with Altenar. Following successful operations together in other jurisdictions, DAZN Bet chose to continue its North American expansion with Altenar, reflecting the strength of the partnership and confidence in Altenar\u2019s proven delivery capabilities.<\/p>\n\n\n\nThis combination of proven technology, regulatory expertise and measurable operator growth is increasingly relevant for US operators seeking long-term success in a highly competitive market.<\/p>\n\n\n\n
Altenar\u2019s sportsbook platform is built around flexibility, stability and scalability<\/strong>, with a strong focus on rapid integration, customisation, trading performance and tools designed to improve player acquisition, engagement and retention.<\/p>\n\n\n\nContinuous product development and hands-on operational support have helped clients grow across both mature and emerging regulated markets.<\/p>\n\n\n\n
Matthew Ferrara<\/strong>, sales manager at Altenar, said: \u201cNorth America is one of the most competitive sportsbook environments in the world, and operators are looking for a partner that will allow them to differentiate themselves in a busy playing field.<\/p>\n\n\n\n\u201cOur experience has shown that Altenar can deliver scalable technology, localised solutions and the operational flexibility needed for sustainable growth. We believe those strengths are highly relevant for operators in the US market, which is why G2E Las Vegas is such an important event for us.\u201d<\/p>\n\n\n\n
Altenar\u2019s sales and business development team will be present throughout G2E Las Vegas 2026 to discuss partnership opportunities, market expansion plans and the latest developments across its sportsbook product suite.<\/p>\n\n\n\n
Attendees are invited to book a meeting<\/strong> with the Altenar team during the exhibition to explore how its technology, regulatory expertise and client growth experience can support sportsbook ambitions across North America.<\/p>\n","protected":false},"excerpt":{"rendered":"Altenar will participate in G2E Las Vegas 2026 to showcase its product suite and discuss North American expansion plans with operators and industry partners.<\/p>\n","protected":false},"author":176,"featured_media":777047349,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":true,"is_interview":false,"is_opinion":false,"focusai_summary":"Altenar will participate in G2E Las Vegas 2026 to advance its North American expansion strategy, showcasing its sportsbook platform and engaging with operators and partners. The company's recent successful partnership with DAZN Bet in regulated Canadian provinces Ontario and Alberta underscores its proven technology and regulatory expertise for competitive markets. This initiative aims to support US operators seeking scalable, localized solutions for sustainable growth.","focusai_entities":"Altenar, DAZN Bet, Matthew Ferrara","focusai_location":"Las Vegas, North America, United States, Canada, Ontario, Alberta","focusai_target_profile":"ceo_executive (0.9), operator_casino (0.95), product_ux (0.75), tech_data (0.85), marketing_crm (0.7), investor_analyst (0.9), supplier_vendor (0.95), journalist_researcher (0.9)","focusai_suggestions":[{"label":"Altenar's US Market Entry","query":"What specific regulatory hurdles and state-by-state licensing requirements does Altenar anticipate for its sportsbook platform expansion across the diverse US market?"},{"label":"DAZN Bet Partnership ROI","query":"How has the partnership with Altenar specifically contributed to DAZN Bet's NGR and player acquisition metrics in the regulated Canadian provinces of Ontario and Alberta?"}],"footnotes":""},"categories":[162,24777],"tags":[24600],"class_list":["post-777047348","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-north-america","category-partner-news","tag-altenar","press-release"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777047348","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/176"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=777047348"}],"version-history":[{"count":1,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777047348\/revisions"}],"predecessor-version":[{"id":777047350,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777047348\/revisions\/777047350"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/777047349"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=777047348"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=777047348"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=777047348"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}