{"id":777047212,"date":"2026-09-10T09:31:25","date_gmt":"2026-09-10T12:31:25","guid":{"rendered":"https:\/\/focusgn.com\/asia-pacific\/?p=777047212"},"modified":"2026-09-10T09:35:06","modified_gmt":"2026-09-10T12:35:06","slug":"altenar-powers-smarter-bet-builder-experiences-as-nfl-season-gets-under-way","status":"publish","type":"post","link":"https:\/\/focusgn.com\/asia-pacific\/altenar-powers-smarter-bet-builder-experiences-as-nfl-season-gets-under-way","title":{"rendered":"Altenar powers smarter Bet Builder experiences as NFL season gets under way"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Altenar has rolled out Bet Builder enhancements for the 2026 NFL season, introducing Direct Calculation and Bundles to give sportsbook operators greater flexibility and personalisation.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\">Press release.-\u00a0<a href=\"https:\/\/focusgn.com\/asia-pacific\/topics\/altenar\" target=\"_blank\" rel=\"noopener\">Altenar<\/a>\u00a0is highlighting its enhanced Bet Builder capabilities as the 2026 NFL season gets under way, giving operators greater flexibility to create engaging betting experiences around one of the world\u2019s most popular sporting competitions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The NFL regular season kicks off this week with a full schedule of high-profile fixtures and the first regular-season NFL game in Australia. The international focus of the 2026 season is expected to create further opportunities for operators to engage audiences across different markets.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Altenar\u2019s latest Bet Builder enhancements are designed to make it easier for players to create personalised combinations while giving operators more ways to present relevant betting opportunities around major sporting events.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Among the latest capabilities is&nbsp;<strong>Bet Builder Direct Calculation<\/strong>, which allows players to combine compatible selections directly from market groups without switching to a dedicated Bet Builder view. This creates a faster and more intuitive betting journey, particularly when players are exploring multiple markets within the same event.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Bet Builder Bundles<\/strong>&nbsp;further support this experience by grouping related selections into structured betting paths, helping operators present combinations in a more accessible format and encouraging players to explore a wider range of markets. Both Direct Calculation and Bet Builder Bundles were introduced for other sports earlier this year and have already been successfully used to enhance the Bet Builder experience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The enhancements form part of Altenar\u2019s wider product development programme, which also includes expanded micro markets powered by leading providers, automated Bet Cards and Popular Bet Builders, Player Tags, and a redesigned Sport Lobby. These capabilities are designed to give operators greater control over how betting content is presented and personalised across different player segments.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/focusgn.com\/asia-pacific\/altenar-appoints-giannis-papakonstantinou-as-director-of-sportsbook-product\" target=\"_blank\" rel=\"noopener\">Giannis Papakonstantinou<\/a>, director of sportsbook product at Altenar, commented: \u201cMajor events like the NFL season create a strong opportunity for sportsbooks to offer richer and more engaging betting experiences, but the technology behind those experiences needs to be flexible enough to support different player preferences and betting behaviours.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWith our latest Bet Builder enhancements, operators can make it easier for players to discover and combine relevant selections while retaining greater control over how those opportunities are presented. As the NFL season gets under way, this flexibility becomes particularly valuable across a market where player props, team performance and multiple in-game outcomes can all contribute to a more engaging betting experience.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With the NFL season now up and running, Altenar\u2019s Bet Builder capabilities provide operators with additional tools to build more flexible betting journeys around major fixtures, while supporting the wider goal of delivering personalised and engaging sportsbook experiences.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Altenar has rolled out Bet Builder enhancements for the 2026 NFL season, introducing Direct Calculation and Bundles to give sportsbook operators greater flexibility and personalisation.<\/p>\n","protected":false},"author":176,"featured_media":777047213,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":true,"is_interview":false,"is_opinion":false,"focusai_summary":"Altenar has launched significant enhancements to its Bet Builder product, including Direct Calculation and Bundles, specifically timed for the 2026 NFL season. These features aim to provide sportsbook operators with increased flexibility and personalization capabilities, streamlining the player betting journey and optimizing content presentation for major sporting events. The update is part of Altenar's broader product development, focusing on engaging diverse player segments and improving overall sportsbook experience.","focusai_entities":"Altenar, Giannis Papakonstantinou","focusai_location":"Australia","focusai_target_profile":"ceo_executive (0.8), operator_casino (1.0), affiliate_publisher (0.7), product_ux (1.0), tech_data (0.8), marketing_crm (0.9), investor_analyst (0.7), supplier_vendor (1.0), journalist_researcher (0.9)","focusai_suggestions":[{"label":"Operator GGR Impact?","query":"What is the anticipated impact on Gross Gaming Revenue (GGR) and player engagement metrics for sportsbook operators leveraging Altenar's enhanced Bet Builder features during the NFL season?"},{"label":"B2B Competitive Edge?","query":"How do Altenar's Bet Builder innovations, including Direct Calculation and Bundles, position its B2B sportsbook platform competitively against other leading suppliers in the iGaming sector?"}],"footnotes":""},"categories":[16336,24777],"tags":[24600],"class_list":["post-777047212","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-australasia-news","category-partner-news","tag-altenar","press-release"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777047212","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/176"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=777047212"}],"version-history":[{"count":1,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777047212\/revisions"}],"predecessor-version":[{"id":777047214,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777047212\/revisions\/777047214"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/777047213"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=777047212"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=777047212"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=777047212"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}